National brand quietly rising LED lighting industry formed two camps

From FSL, NVC's founders have stepped down, to report on the industry chaos CCTV "economic half-hour", LED lighting industry has recently become the focus of media attention. Foreign brands army, with patent weight, domestic enterprises to fight a price war, the small and medium-sized enterprise shuffle eliminated, as well as national policy ", LED lighting industry affects the precious spring rain" too much social concern.

Although the national brand is still difficult to avoid foreign brands patent stick blow, but it can not be denied, as long as the first line of national lighting LED brand has surfaced, and take shape with the strength of foreign brands. The future of the two camps against the situation will soon form.

Foreign brands: holding the patent "Damour Felix sword"

LED lighting has high luminous efficiency, energy saving, long life, small volume, safety, earthquake etc., is another revolution after incandescent lamp, fluorescent lamp lighting, has been booming in the world, China is no exception. In October 2010, the national development and Reform Commission and other 6 departments issued the "opinions" the development of semiconductor lighting industry, put forward to 2015, the output value of the semiconductor lighting industry with an average annual growth rate of around 30%; it is expected that by 2014, the market scale will reach 90 billion 890 million yuan, the compound annual growth rate of up to 69.2%.

The huge market cake for multinational companies to drool with envy. May 25, 2012, one of the world's two major manufacturers of light source, OSRAM settled in Wuxi, is expected to form a scale of $2 billion in the next 5 years. OSRAM CEO Dane said that the new plant in Wuxi invested 100 million euros, the next 5 years will continue to invest hundreds of millions of euros, depending on the situation.

PHILPS lighting in China has maintained two digit business growth. Its executives have publicly said that in 2015 to achieve LED business accounted for 50% of the overall business. In addition, LED lighting brand is also frequent movement: Japanese LED leading "Nichia announced" the future of LED lighting products 80% will be in Chinese production; Matsushita will China LED products expanded to 60; Toshiba closed factories in Japan, the transfer of production capacity to China.

At present, the global field of LED core technology patent 50% on the United States, Japan and Germany a few big companies in the country, such as OSRAM, PHILPS, Nichia etc.. They continue to be within the scope of the world's patent network, as if the hand of the Damour sword, the domestic brands have effective constraints. In recent years, the number of patent applications filed by LED in China has been increasing year by year. In China, the number of patent applications in the top five countries are Japan, South Korea, the United States, Germany and Holland, LED. Among them, the number of patent applications in Japan is far ahead of 1306, accounting for about 24% of the total application. For domestic LED companies, because the core patents are controlled by overseas manufacturers, companies face the risk of patent infringement.

National brand: "technical patent" and "cost control" double breakthrough

Foreign brands through the patent monopoly formed a deterrent to the national brand, but most Chinese LED companies involved in the patent war, mostly in the settlement or a small amount of compensation. Some national brands to cooperate with foreign brands or strategic cooperation, to avoid the patent stick". In February this year, Kerry and PHILPS signed a patent cooperation agreement; in April, the Ming and PHILPS signed a similar agreement signed.

In the face of foreign brands of patent encirclement and suppression, many of the nation's first line of LED lighting brand chose the "technical breakthrough" and "cost control" strategy to deal with.

LED leader AI long tile, which lasted 3 years, invested about 300 million yuan of funds, patent product development, meticulous research LED radiating module, finally achieved the world's top LED cooling technology patents, to ensure the competitive advantage of products long AI wa. Jian Zhisheng, chief executive officer, said the technical breakthrough is a difficult road, but for China's LED lighting companies, this is a road to go.

"China LED lighting industry in the early stages of development, multinational pressure followed, AI long tile Group CEO Jane Zhisheng said," the industry competition is running, as long as the strengthening of technical accumulation future hope, national technology patents today LED lighting industry difficulties encountered, like the last century and the beginning of twenty-first Century 90s, the domestic computer domestic appliances the dilemma, but today Lenovo and Haier are dominating the world, I believe that after 10 years of LED lighting industry will have a space for one person Chinese brand! "

Chinese sun Lighting Co. Ltd. CEO Sun Jianning introduction, domestic LED brand can do more innovation in terms of reducing costs, from design, packaging, the price of its products fell to less than half of similar products abroad, attracted foreign investors interested in Qiang Liexing. To some extent, it also shows that the world's LED brand is also full of confidence.

In addition, in the market competition, the national brand to enhance the value of products through the promotion of services. Foreign brands LED light is usually two years warranty, and AI long Watts has launched a 1 year free replacement, 5 years warranty service measures, coupled with the technical and price advantages, many sales in the market in many markets are more than foreign brands. In June this year, the headquarters will be moved to Beijing, to increase investment in the northern market channels, foreign brands as an important competitor.

For some small and medium-sized LED companies closed down, the director of the Institute of high industry Zhang Xiaofei believes that 10%-20%'s business is very normal shuffle, shuffle is to allow the industry to return to the rational LED impetuous way.

More scholars on the LED lighting industry as well as national brand