National LED lamp price: part of the region fell over 50%

Since entering in 2015, LED lighting products prices have become the norm in the industry, many brands have to adapt to the situation, reduce its price, join the price war". The author extracted 4 regional markets in Shaanxi, Henan, Chongqing and Hubei Province, and made a thorough study on the market of 1.2 m LEDT8 (16W).

Shaanxi: LED lamp prices fell more than 30%

According to the survey, in April 2015, Shaanxi regional market LEDT8 lamp prices compared with the same period last year, its decline in the basic 30%. This phenomenon, many businesses, LED lighting technology continues to mature, the cost of raw materials and sales volume has been increasing, and accordingly reduce the cost of product prices will decline.

Yuan Zeshan, general manager of 100 billion light LED lighting Shaanxi operations center, said in 2015 the price of LED lighting will be a slight decline in market competition, resulting in a lot of manufacturers in order to win the market, lower profits. In addition, LED products to further mature, related accessories prices, which will make the price of LED lamps continue to decline. Our Shaanxi operations center general manager Wu Jianjun said, now, from the traditional lighting times of well-known brands to the era of the LED's new brand, LED lamp brand enterprises are in deep channels, to seize market share, the "advertising", "team work" has become the hot topic in the industry.

It is understood that the current LED lighting market competition is very chaotic, 80 yuan to 10 yuan / / a price range of product support are, the price difference is too large, but the price difference between ordinary consumers are very difficult to distinguish between products. In the face of the continuous decline in the price of light bulbs, many businesses reflect, should be moderate stocking, to meet the daily sales needs, and the choice of brand products agents to reduce operating risks.

Chongqing: LED lamp prices or continue to decline

In recent years, China's LED lighting products prices appear to varying degrees of decline, in Chongqing, the phenomenon of price decline is also more prominent. In this regard, the major brands lighting companies have also made the corresponding strategy. The reason why the price war, the domestic terminal market competition is one of the main reasons.

In the Chongqing market, over the past year, LED lighting products market prices fell by about 20% overall. The reason, Chongqing Jinbang building materials limited company sales director Zhu Mingzhi said that there are two main reasons: first, raw materials are updated too fast, and raw material prices continue to decline; second, product technology matures, the market for higher LED lighting product acceptance and.

The survey indicated that, for the LED lamp price changes in 2015 and beyond, the majority of businesses that prices will maintain a downward trend, and with the LED technology gradually mature, or it will lead to a new round of competition.

Chongqing Jinbang building materials limited company sales director Zhu Mingzhi said, hope that enterprises and dealers or integrated marketing platform to develop a good, healthy and unified goal, only healthy development, will appear in the true sense of a win-win situation, in order to promote the market towards a more healthy direction.

Henan: part of the LED lamp prices fell over 50%

Compared with the same period in April 2015, in Henan, more than brands of LED regional market prices fell more, some fell more than 50%. Lighting the platform by Henan regional market research consolidation that: on the one hand, because of the market competition, manufacturers in order to seize market share, with the most suitable LED lamp current channel as the "dagger" products to hit the market; on the other hand, LED tube production cost reduction.

Zhang Jiangong, general manager of OSRAM lighting operations center in Henan, said in 2015, LED lamp prices will have a slight decline, but not as obvious as before, the main reason is that the price of LED lamp is close to the limit. For the current LED lamp market, Zhang Jiangong said, in the industry environment downturn, the vast rural market the release of a huge market space, the strength of the enterprise makes a lot of rural market as the main market strategy. At present, the LED lamp Market in the Warring States period, many of the strength of the brand to join the ranks of the price war, on the one hand to speed up the pace of the industry reshuffle, on the other hand makes the price of LEDT8 lamp is getting lower and lower.

In the face of the lamp prices dropped significantly, Qing overflow lighting shop responsible person into Kim Thang Long Yan Ruitan words, businesses should strictly control the inventory, in the sales process, as far as possible to purchase according to customer orders; for customers want urgent delivery of goods, businesses can even use express way to reduce the risk of inventory to bring lots of preparation the.

Hubei: manufacturers are competing in the competition

Recently, I went deep into the lighting market in Hubei, a number of brands of LED lamp and its terminal sales price of a detailed investigation. In the survey found that, at present, Hubei regional market is relatively deserted, LED product sales overall decline.

According to the survey data show that there is a certain gap between the lamp sales price LED Hubei major brands on the market, such as budding domestic brands LED lamp prices in 13-25 yuan / branch from the traditional domestic brands of the price in the 19-30 yuan / piece, the relative price of 2014 there is a substantial decline. In this regard, the local business analysis, on the one hand, the production technology and scale of upstream enterprises gradually increased, the supply chain is gradually mature; on the other hand, leading enterprises to "baptism" market, in order to achieve the standardization of the market, which exacerbated the city