Nanchang research: white hot competition has been relatively popular products

Nanchang is located in the north central part of Jiangxi Province, downstream of Ganjiang River, Fuhe River, near Chinese largest freshwater lake in the southwest of Poyang Lake, the ancient "Guangdong Fujian family court covers," said. Nanchang lighting dealers mainly concentrated in the construction of the West Road and Xihu District Road intersection, adjacent to the city of Hong Kong wholesale market vitality, occupy the time, geography, and the advantages of. With the advent of the information age, as well as convenient logistics and transportation developed, Nanchang lighting market is quietly changing.

Transportation logistics is becoming more and more developed in Nanchang Province

Jiamei lighting Jiangxi branch chief Xu Jianzhou told reporters, Nanchang lighting market has been in a tepid state, now the market downturn environment there are many factors, but anyway actively face and trying to break through, of course, most of the dealers are constantly looking for ways to seek survival and development. In addition to their own subjective efforts, manufacturers should be in product quality, development model, quality of service, support and other aspects of the dealer to ensure that in order to enhance confidence. Jiamei lighting has 30 years of brand heritage and market accumulation, channel customers to develop a stable, intensive and meticulous farming, the recent city stores in the new opening. In fact, we see a lot of businesses are complaining that the market is not good to do, relatively speaking, the impact of a large brand in such a predicament, but also to show a strong strength and advantage.

With the logistics gradually developed and increasingly convenient traffic, Nanchang Province as the generation of position is weakening, more and more manufacturers set up offices, the general agent of many brands do not exist, and Jiangxi is close to the Guangdong origin of the distributor directly across the province on behalf of the goods, the "good day, generation of easy money has been made in the past".

Hualin sinks is one of the professional lighting supply service providers in Nanchang, agent brands have long, Europe and the United States, Hui Shuai, business model to the wholesale, retail as a supplement. Gu Junhua, general manager of Waring summary to reporters, and now the market has been so that we can not predict the future, can be used to describe the ups and downs, I believe the dealers have their own different feelings. So many brands, many businesses, cohabitation environment is also testing the dealer's ability to resist risks. Nanchang lighting market has long been saturated, excess, each brand can enter the market in Jiangxi, but do well, do not nourish moisture only to know their own. The competition has intensified, wholesale business is difficult, Jiangxi County town near the origin, many businesses have to go directly to Guangdong purchase, resulting in business shrinking year by year. Waring this year is also very difficult to do a series of market measures, and achieved certain results. Not only in the product structure has been adjusted, but also take the initiative to go out and actively communicate with the county and rural customers, in-depth understanding of the market, select a number of high quality products to customers.

In short, the market downturn, business is difficult to do, it is an indisputable fact that ideas determine the way out. Future development will be the brand competition, only the development of the brand is the trend, it is possible to go further. With the expansion and construction of Nanchang City, Nanchang lighting market and other building materials industry will be the development prospects.

LED lighting (Guang Yuan) product distribution form

LED lighting (indoor lighting) product circulation form

Visited the Nanchang lighting market research field, LED light source products from the second half of last year to the current market changes, the ball bubble lamp (including tip bubble), T5T8 tube to maintain a large amount and a large number of sales. PAR lamp, filament lamp, MR light emitting medium sales, but there is a certain room for rise. Among them, the filament lamp market, has become more and more crystal lighting main push light source products, including 2.5W, 3W price range 12-15 yuan / a comparison of popular.

Visited the Nanchang lighting market research, Nanchang, more than 80% of businesses operating lighting and home lighting products, LED products have been widely promoted, and the price has a certain decline. From the product structure, the second half of last year to the current market, ceiling lamp, tube spotlights a large amount of these single products, but also the focus of the circulation of retail and wholesale products. Panel light medium, but a certain amount of increase. Platform lamp, wall lamp, industrial and mining lamp demand is relatively small.

From the product positioning, the grade products in Nanchang market more in line with consumer preferences and consumption levels, and therefore more popular.

LED lighting (outdoor lighting) product circulation form

Visit Nanchang lighting market research, LED outdoor lighting data is difficult to collect data. According to several outdoor engineering businesses said that the fierce market competition, coupled with the environment downturn, fewer projects, often a project, there are many competitors, so the price killing is very low, profit is thin. From last year to the present stage, the use of street lamps and lamp lights with a larger amount of other garden lights, the amount of light emitting light medium.

Recently, the reporter learned from the relevant departments of the municipal government, Nanchang spent tens of millions of pairs located in Fu River, Castle Peak Lake, Bayi Bridge, East and West, and other places will be carried out 13 urban lighting installation works. At the same time, the construction of real estate and subway projects in Nanchang will undoubtedly add to the future of the lighting industry in Nanchang hope and opportunity.

List of the top ten brands (ranking)

Based on the field investigation of Nanchang lamps market, according to the major market lamps dealers, clothing stores, furniture stores and consumer interviews