NVC lighting control system etc. the Q1 brand exposure index

According to the 1000 lighting network reported that due to the global hot intelligent hardware, lighting control, especially brand dynamic intelligent lighting, in the 2015 year the first quarter has obvious rise. Which in March the smart hardware to play the main role of the MWC2015 assembly, lighting control system, the most active brand reputation and enhance the most obvious.

However, the first quarter of the total lighting control system 304, compared with the same period last year fell by 2.7%; brand recognition score of an increase of 1.6% over the same period in; active power score of 19, down by a year earlier; word of mouth score of 13, an increase of 1.2%

In the first quarter, a total of 9 brands in the print media on the release of the text of the soft article, the 8 ads, accounting for a total of 17.5 pages of the page, of which the main advertising into the news category and application oriented.

From the first quarter of 2015, we can see that the lighting market continued price war, profit reduction and lighting space, let the enterprise influence the brand promotion of the investment funds, and shift the focus of capital market to a single product of intelligent hardware, the lighting market concern degrees lower than in 2014.

Intelligent lighting as the industry to enter the smart Home Furnishing, and advocated the national entrance Internet plus, must be put to good use for vertical advertising is the embodiment of enterprise soft power. Blindly in the low price is not conducive to the long-term development of the lighting industry, lighting companies should not be limited to the promotion of investment in the industry, through the intelligent lighting to cross-border propaganda is also a way to enhance the brand image.

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