NVC infighting temporarily paragraph "poaching war" began to be staged

The NVC lasted more than a month "Wu Wangzhi controversy" temporarily paragraph, the new war has flared up again in the LED industry. Reporters learned that, in the busy fighting the NVC, KingSun and other competitors have started to hire OPPLE, NVC dealers, three male Aurora NVC veteran competitor in accelerating market. Industry experts said, NVC infighting for competitors to emulate the opportunity, but also makes the industry pattern to add more variables.

Rivals launched poaching war

According to Wang Donglei's argument, if you do not clear the Wu team, the original pattern of interests, management mode can not be changed, the company's value will be exhausted. However, the removal of Wu Changjiang and its management team, is bound to bring a chain reaction. The king of Wu are suing each other also need time NVC operations and restore the normal operation of the production and marketing system.

In recent years LED industry channel under the background of the war, fighting for the NVC more long-term damage. Reporter learned, KingSun NVC infighting in the meeting, claimed to be "at all costs", with a number of formerly NVC dealers and management personnel. Last year, KingSun only announced a construction of thousands of stores plan. Enough to see its desire for channel construction.

In fact, greater benefit is OPPLE, three male Aurora NVC's traditional rivals. From 2012 onwards, NVC has been in a constant friction. Mitsuo Aurora from the beginning of this year to August has built more than 1200 stores, the total number has exceeded 3000. Although auroral stakeholders in an interview with reporters denied by the NVC infighting opportunity to speed up the pace of the layout, but the objective is to seize the market.

Wu Changjiang also said in an interview, the domestic lighting industry is the era of delayed feudal lords vying for the throne, NVC development opportunity in friction.

Industry structure or will reshape

After several years of rapid development, the lighting industry has come to a critical period of transition from traditional lighting to LED.

Rapid growth in the market at the same time, LED lighting industry competition intensifies. It is understood that the current LED industry has formed the old lighting giant to NVC, three male Aurora represented, and emerging LED companies KingSun, rectangular lighting as the representative of the two camps confrontation. KingSun enterprises are short still in the brand and channel; and the traditional industry giants have several brands, channels, sales service system and other advantages.

A lighting company insiders told reporters: all lighting companies are seizing time, grab resources, grab the channel, grab the user, all lighting companies are facing reshuffle, fierce competition unprecedented. "The upstream chip industry has basically completed the integration, shuffle opportunity has come, Mitsuo Aurora, NVC KingSun located downstream etc..

Insiders said, NVC, OPPLE has been three male Aurora, but nearly two years of a situation of tripartite confrontation, NVC is not stable, to the other two counter ultra machine.

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