Chinese with rapid economic growth, Chinese enterprises are facing increasingly fierce international competition, China enterprise being going out of the challenge. Recently, Chinese elements frequently Premier League and other international arena, billboards including the Shanghai Tourism Bureau, NVC and other enterprises, attracted widespread attention at home and abroad. Many domestic brands are now equipped with international competitiveness, the appearance of major international events has become the pride of the Chinese people.
For a long time, NVC actively use of the sports marketing, brand communication and product sales, the sports industry is a sunshine industry, but also a high degree of concern about the industry. Honor, fairness, determination and sense of responsibility is a symbol of the spirit of sports, which also represents the brand image of the enterprise: a global, modern, multi-cultural, dynamic. With the major sporting events in hand, you can establish a good brand image, enhance the brand influence, so NVC actively participate in international market competition, the major events as the international brand of good opportunity. In addition to the NVC and participate in football fan favorite "Premier League", is based on the British show strength.
NVC is the China lighting industry leading brands, in recent years, expanding the scope of business, enterprise internationalization degree improve rapidly. Especially in recent years, the rise of the British market, causing widespread concern in the industry. Since June 2007, since the NVC was established in the United Kingdom branch, the number of stores in the UK service has gone from the initial development of the dozens to now nearly 300. In 2012, NVC established a new premises in Bermingham, the number of new site staff from the beginning of the 7 to now more than 70 sales ability is very strong. The new site for further expansion of the company's size, but also enhance the NVC design, R & D, technology and assembly processing, the British NVC has now become the local well-known brands in the UK market, occupy a higher market share, especially in the 2012 London Olympic Games supporting the project, a large number of products to be used in the NVC LED many projects.
NVC overseas expansion of the rapid development of NVC operators set up institutions in Southeast Asia, Europe, America and other more than and 40 countries and regions, always adhere to the implementation of the comprehensive promotion of MVC brand based, supplemented by the well-known brand ODM/OEM's business strategy. The future, NVC will also the successful experience in the world to copy the British market, speeding up the NVC overseas market expansion, focus on India, Brazil, the Middle East and Africa and other emerging markets. Vigorously promote the MVC brand sales in the mainstream of the global pipeline at the same time, continue to expand ODM/OEM business services focus on multinational enterprises, establish long-term cooperative partnership, achieve the integration of economies of scale, the dual purpose master technology product development trend.
NVC Limited by Share Ltd (2222.HK) is China leading professional lighting products and brand suppliers, in May 20, 2010 at the Hongkong Stock Exchange listed on the main board. At present, the field of product design is also NVC lighting, office lighting, outdoor lighting, LED lighting, Chinese is the most influential lighting products and application solutions provider. In recent years, NVC and large sports more and more close, whether domestic or overseas in sports events, and strive to become the NVC of the competition venues and related facilities project lighting solutions. Based on the past few years the performance, NVC has participated in the 2008 Beijing Olympic Games, the 2010 Guangzhou Asian Games, the 2010 World Cup in South Africa, the 2012 London Olympics, and signed in 2011 to become the OCA partners, has also become the 2013 Tianjin Asian Games, 2013 Nanjing Asian Youth Council, 2014 Thailand Asian Beach Games exclusive supplier lighting products. The future, the NVC will continue to adhere to the sports marketing strategy, actively promote the NVC brand visibility and reputation, to promote its brand internationalization.
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