NVC Wu Changjiang: open the "ten point on"

November, the late autumn of Beijing, Xiangshan red leaves are bright. In the third Plenary Session of the 18th CPC Central Committee the tension on the occasion, in Chinese International Semiconductor Lighting Forum, NVC president Wu Changjiang attended the national semiconductor lighting engineering research and Industry Alliance in the first session of the Fourth Council and was elected vice chairman of the presidium of the fourth alliance.

Subsequently, should be invited, Wu Changjiang accepted an exclusive interview with the chairman of the media, and the whole of the big lighting Chang Chang Industry Development Status and future of Cai Hongbo. In an interview, Wu on business management, LED lighting, industry standards, selection and employment, overseas markets and other ten aspects were described, expressed their views. So open your heart and the media to talk about so many topics, for Wu Changjiang, perhaps the first time!

Talking about LED lighting

Down to earth market

For LED lighting, Wu said he has always been concerned about. National semiconductor lighting engineering research and development and industrial alliance since its inception, has repeatedly invited Wu to participate in the activities of semiconductor lighting. Therefore, for Wu, LED lighting is not strange.

Compared with traditional lighting, LED is indeed a new category, technically different from the traditional lighting. However, in the format, the difference between the two, it does not seem too big. For LED lighting, I think it is entirely possible to learn from the traditional light source sales, down-to-earth, step by step to open the market. Wu said so.

Wu believes that now LED lighting looks menacing, like all of a sudden to traditional lighting to kill "". But in fact there are too many LED lighting fire, for the enterprise, must be calm thinking. "A mouthful of rice, a battle to fight. LED occupation of the market, but also step by step. "

Talk about the chaos of LED

Only to the ultimate success of a veteran in battle

Wu Changjiang said that the rise of LED in China's history is long, I am afraid that some of the history of the enterprise is not long. Such a short history of precipitation, coupled with the LED industry chain from the chip, package to the application, pulled a long time, no problem is the biggest problem. Moreover, due to the characteristics of LED itself, not only to bring the expansion of the lighting market, but also bring a lot of new applications in the field of lighting. The expansion of market demand, the nature of the enterprise on the upgrade, if the company to keep up with the pace of future prospects will naturally be more beautiful.

"The development of LED lighting, has always been to gradually led, the occasional outbreak will not be the mainstream. Over the past two years, LED development is too rapid, so some bad phenomenon is also easy to show. However, regardless of the historical rules or the development of the industry, the survival of the fittest is inevitable. NVC can go today, how much fight battle? To overcome many difficulties? These are the other LED companies have not met. Any enterprise wants to be successful, it must be thoroughly tempered excellence, a veteran in battle. Wu Changjiang concluded.

Talk about NVC LED

Not only to move but also to move

Mr Wu is a restless person, one of the things he love to do the most, is to visit the market. "In the market, I often hear people say NVC LED no, NVC in the LED era to decline...... This kind of words, listen to a lot of times. Sometimes, friends can not help but want to argue, I always advise them to laugh it off. Now, I can honestly tell you, although not to the end of the year, but NVC LED this, sales of over 1 billion yuan, is easily. "

Wu said that as early as a few years ago, there are a lot of people advised NVC on the LED project, and warned: NVC dont begin late! However, NVC did not move, because he felt that the time was not ripe, the market acceptance is not high, the market of education cost is too high, not all aspects of stability the risk is too big, cut LED.

Now look again, LED overwhelming, we buy lights are designated to buy LED. The market has, for our business, the time is up. Recently, I have been in the meeting said, we must not only LED, but also the big move! "Wu Changjiang said, whether it is thinking of NVC or production, regardless of the channel or brand, will take" fast, accurate and relentless "momentum, a big fight in the LED era.

In fact, NVC is emboldened to do so. After more than and 10 years of hard work and precipitation, whether it is NVC brands or channels, whether it is production or talent, have adequate reserves. NVC not late, afraid of immutable and frozen. And obviously, Wu Changjiang is not the kind of "hold old Chen".

Talk about LED industry standard

Accredited only for market acceptance

Wu said that the current LED lighting industry has no authoritative standards, but we are working hard. LED lighting standards on the development, the key is the development of LED technology is too fast, resulting in the standard can not keep up. In addition, the standard is not easy, also needs to be recognized by the market, otherwise is "castles in the air".

Wu believes that only large enterprises have the ability to develop standards, and only they are willing to comply with and promote standards, these standards can really play a role. Why do you say that because of the strength of large enterprises, whether R & D or brand appeal, whether it is product sales or market share, in the development and promotion of standards have a natural advantage.

For example, NVC to participate in the development and actively promote a LED lighting industry standard, thousands of College