Multi factor boost 2014 LED lighting export situation slightly improved

Over the past three years, with the widespread application of LED products in the global scope, China's exports of LED lamps have also been rapid growth, volume and price increase. In addition to the slow recovery of the world economy, foreign trade situation as a whole to improve the macro environment, to promote the rapid growth of positive factors mainly in the following areas:

Market environment for the better. First of all, due to the impact of consumer attitudes, energy prices and other factors, the development of the domestic market of LED lamps in China depends more on the promotion of government procurement, and the domestic market is relatively insufficient. While the foreign consumer awareness of energy saving and environmental protection is generally strong, ahead of consumer attitudes, and the overseas market price of money is relatively high, the recovery period is shorter, the advantage of external market, profit is more rich; secondly, the global LED bulb price decline has stimulated the rapid growth of exports. In many markets around the world, whether it is to replace the 40 Watt or 60 watt LED bulbs, the lowest price is less than $10, with the traditional energy-saving lamp price has been basically equivalent, which is a direct stimulus to the global LED lighting demand especially demand growth in emerging market countries.

Government policy support. First of all, in addition to the implementation of the central government according to the LED lighting up to 13% of the export tax rebate policy and the reduction of inspection fees, the local government to promote the LED lamp export trade growth, also accelerate the construction of technical standards, such as the inspection and quarantine inspection of LED public service platform, objectively promoted the development of LED lamps export trade; secondly, globally, more and more countries are stepping up legislation to encourage the use of energy-saving light source, such as the United States, European Union, Japan, Australia and other developed markets but have different levels of subsidies for LED lighting products, but also a series of policies and regulations of incandescent lamp, the LED lamp has a great market demand growth space.

Corporate initiatives. First of all, foreign large enterprises such as OSRAM, PHILPS and other lamps have entered the Chinese, to imitate the domestic enterprises to provide short distance learning opportunities, which led to its technical level and improve design level, effectively reducing caused by quality and price and other aspects of the vicious competition and trade disputes; secondly, many have the strength of the LED Lighting Companies in developed markets such as the US and Europe set up subsidiaries and overseas marketing center, a more direct understanding of market demand and the latest technology, to avoid some technical barriers to trade and disputes.

Product price advantage. First of all, China's LED lighting export enterprises occupy the absolute advantage of raw materials, low labor cost labor intensive, low labor costs and raw material prices and cheap products made of low price competitive advantage; secondly, with technology innovation and progress, LED chip prices decreased year by year, but also affected by domestic manufacturers production and domestic alternative, from the beginning of 2012, LED chip import growth was significantly lower than that of LED lamps export growth, to a certain extent, but also reduces the production cost of LED lamps.

This year exports will maintain a high growth rate

According to market research institutions and major brands, in 2014 the global LED lighting market will stimulate the drop in prices continue to maintain a rapid growth momentum Chinese as the world's major supplier of LED lighting, will also maintain a high growth in exports. Among them: from the perspective of national and regional distribution of export, the European Union and the United States, Hongkong, Japan and other Chinese will remain the main market in China LED lighting; in addition, with the European Union and the United States lamps export threshold increased, and the rise of emerging market demand for LED lighting products, is expected to export to emerging market countries will also present a good growth; from the export provinces distribution, Guangdong Province, Zhejiang province will continue to be the main area of our country LED lamp, LED lamp two is expected to amount of exports will account for more than 60% of the total exports of the country.

At the same time, with the rapid growth of LED lighting exports, but also gradually accumulated a lot of market risk, which must cause the attention of relevant enterprises and departments. Among them, as the focus of demand in the European market, affected by the international and domestic political and economic environment, the fear will continue to strengthen in terms of technology and trade and other regulatory measures, especially in terms of magnitude of product UL, ERP instruction, energy quality and energy efficiency certification, proposed more stringent demanding standards, which will bring great challenges for export enterprises and improve profits. At the same time, enterprises must pay attention to the intellectual property risk prevention products containing the upstream LED chip; in addition, the rapid growth of China's exports of LED lighting market demand despite the burst of major environmental factors, but the enterprise should pay attention to individual export market surge caused by temporary anti-dumping and other trade protection measures, pay attention to market development rhythm.

Recommended LED lighting companies continue to improve the technical level, product level, highlighting product characteristics, optimize product structure, strengthen the upstream and downstream cooperation, and strive to win the initiative in the competition.