Recently, the U.S. lighting equipment manufacturer Acuity Brands announced the acquisition of ByteLight - a LED lighting based indoor positioning services company. ByteLight has developed a variety of applications, such as providing guidance for retail shoppers in the museum, convention and exhibition centers and airports to provide indoor positioning services technology.
Unlike other WiFi signals used to do indoor positioning service providers, ByteLight is the choice of LED indoor positioning. LED lamp embedded ByteLight chip emits scintillation signal (the scintillation people do not perceive the naked eye), open the application support ByteLight in the consumer, mobile phone camera to the signal detection, in order to identify the user's current location.
ByteLight technology is the transformation of the production line of LED lamps, each new lamp costs 10 cents more than ordinary lamps. It is the technical benefits of positioning accuracy will be less than 1 meters, do not need to do additional retail store architecture. In the business model, ByteLight is a form of technology licensing. It does not produce their own chips do not produce lamps, but to vendors (and developers) to provide hardware technology licensing and supporting mobile application technology.
ByteLight for the first time into the public view is obtained in 2012 from Vc firm financing $1 million 250 thousand. June 2014 at the United States International Lighting Fair, GE lighting announced a joint venture with ByteLight to create a new generation of LED lighting system, so that retailers can easily enter the store to provide customers with positioning connection services, partners is WAL-MART. An indoor positioning solution for connecting smart devices to customers using visible light sources and low power Bluetooth technology. In fact, in the last year's LFI show, Acuity Brands plans to expand cooperation with Qualcomm in this area, but also Qualcomm and jointly developed their own indoor positioning service system. But Acuity Brands said it would integrate these technologies.
Acuity Steve senior vice president Brands Lydecker said: "the platform of digital lighting indoor positioning technology and the Acuity Brands ByteLight is a heaven-made match, we will closely unite with leading retailers to help shape the retail store in the Internet world. ByteLight BLE and platform solutions combined with Acuity Brands's existing indoor positioning technology, will enable our customers to quickly recognize the value of this transformation with more accurate indoor positioning. "
At present, the global indoor positioning services and other main PHILPS lighting and apple, PHILPS at the beginning of 2014 in EUROSHOP (retail trade fair) shows the VLC platform, and then again in April last year in the Light+Building display. At the same time, apple believes its indoor location services can use BLE technology alone, without the need for VLC and networking infrastructure SSL.
For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).
Contact: mack
Phone: 13332979793
E-mail: mack@archled.net
Add: 3rd Floor, Building A, Mingjinhai Second Industrial Zone, Shiyan Street, Baoan, Shenzhen,Guangdong,China