Medium power LED prices fell sharply

TrendForce's green energy division LEDinside latest price display, LED decline between 5-16% fourth LED backlight lighting; price falls on average decline of about 4-13% range. LEDinside Research Assistant Manager Guo Zhihao said, affected by the off-season price of LED lighting, lighting manufacturers orders fell, in the face of intense competition, the profit margins continue to be compressed, many manufacturers launched to meet the market demand for new products to increase market share.

The fourth is due to the increase of lighting inventory, resulting in power LED product prices fell sharply, 3030 of which the market demand gradually weakened, the prices increase, the overall decline of 16%; 5630 prices continued to decline slightly lower, 5%. As for the overall price of high power products floating smaller, slowing down; the average price of the largest current 1500mA specifications fell significantly, the overall price decline of 6%. In the backlight application part, the fourth quarter price decline in the expansion, with the mobile phone and tablet applications to mobile devices for the most, down 13%; mobile phone and tablet computer, notebook computer backlight backlight LED specifications similar, sharing degree is quite high, the average price of 0.6T LED has come to US$0.035; display backlight LED specification has been quite stable price change slightly, down 2%. Forecast 2015 TV backlight specifications will be re convergence, side light type in the main 7020 twins, the average price of US$0.113 in the fourth quarter, down by 6%, the penetration rate of under the direct package 3528/3030 quarter decline of about 10%.

Guo Zhihao pointed out that China LED manufacturers lack of machine operation of MOCVD professional problem is gone, and continue to high efficient production of LED, even in the absence of output efficiency to adjust to the best state of its amazing output and economies of scale through subsidies down equipment cost caused by the already intense oppression in Taiwan, Japan, South Korea LED manufacturers. How to break the siege in 2015 LED in the market of the Red Sea, in addition to price competitiveness is the basic equipment, in the LED lighting penetration gradually open, and increasingly important among the world's five major manufacturers of the LED patent strategy and supply alliance; patent alliance can avoid most of the patent litigation, the alliance is another product supply and maintain the high sea utilization rate.

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