Market saturation LED industry faces reshuffle

Insiders predict that the country's nearly 8000 LED enterprises after the reshuffle of the remaining 300 is enough"

Shenzhen is the largest production and supply base of LED display screen, the main production and supply base of LED backlight, and the largest production and supply base of solar LED lamps. LED has 3200 enterprises, accounting for about 40% of the national total, the development of Shenzhen LED industry grim economic situation this year suffered what kind of challenge? The reporter recently visited the Shenzhen LED enterprises and relevant industry associations, research institutions. Concerned in an interview with reporters bluntly, this year's Shenzhen enterprises will reduce 20%-30%, which means that nearly a thousand LED companies will be in the economic winter, dead to go. The more pessimistic forecast is that the country's nearly 8000 LED companies, when the whole industry reshuffle, the rest of the country's 300 companies is enough. "

Scarcity of talent: a technical staff a year, thirteen jump"

In Shenzhen LED industry chain in the middle reaches of Shenzhen kolead photoelectric Co Ltd has served as the bird's nest the water cube and the lighting design suppliers during the Beijing Olympic games. At present, the company's main high-power LED bulb lamp, micro projector, virtual cinema optical solutions and street lighting solutions.

Shenzhen kolead photoelectric Limited company president Kou Kaitai introduction, the company entered the LED industry in 2006, but the LED is not the core business of the company. The industry is changing too fast, the concept of speculation into the entity needs landing. "

Kou Kaitai said that at present the company's LED product investment proportion of up to 80%, the proportion of benefits is only 20%.

Why investment benefit is not high? Curtis Kaitai analysis, "the country's strong support of the LED industry as a sunrise industry, the domestic enterprises are rushing headlong into the repeated construction, not only" poaching "phenomenon is prominent; some capital accumulation enterprises to make LED products after the start price sales, affect the market; more pure holding enterprises government support funds often cheat LED. "

Curtis Kaitai was once a company with their own technical personnel "Thirteen jump" as an example, a year has quit in Shenzhen industry in 13 different companies, public funding from the initial 3000 yuan / month surged to 13000 yuan / month, and the employee's skills are on a treadmill, a the Central Plains is because the industry is too lack of talent. This let Curtis Kaitai marvel, also let him once again realized within the LED industry lack of talent.

Threshold is too low: too many companies can only do bad market"!

The support of the government, "said Curtis Kaitai, government policy related to the introduction of the industry is good, but did not implement. He said that his company will apply to the government for 30% of the annual financial subsidies for overseas promotion, and ultimately can be put in place funds. But he also pointed out that if the local government does not examine whether LED companies really master the core technology, or whether there is land, capital, equipment idle situation, too many companies to enter the industry can only do bad market!"

Shenzhen LED industry exports have affected this year's economic downturn? Curtis industry's largest Kaitai believes that "there is no limit, no patent technology, the establishment of industry standards. He told reporters that his company's orders are increasing, but compared to the past, the profits are declining.

Kou Kai suggested that the government audit LED enterprises to improve the access threshold, and to moderately reduce the tax burden on LED companies. As for government subsidies, the current situation is not no standard rules, loose organization, no one to guide the development route, allowing enterprises but government subsidies emerge of itself and perish of itself, the standard should be re enacted.

Market: exports affected by

Shenzhen LED Industry Association Deputy Secretary General Bao Enzhong in an interview with reporters said that in the context of the European debt crisis this year, overseas economic environment is not good, and the export is the main outlet of Shenzhen LED products. He explained that in the early years, the export of Shenzhen's LED products to export based, the proportion of up to 80% to 90%; the proportion of data before the beginning of the year has declined, currently about to about $80%. The economic environment is not good, LED products exports will be greatly affected, and the appreciation of the renminbi, but also greatly reduced the profit margins of these LED companies. Bao Enzhong said.

Bao Enzhong analysis of the current development of the Shenzhen LED industry faces three major problems, namely, capital, market and policy. Among them, the capital, many small and medium enterprises LED financing difficulties, and therefore turned to private lending, and the interest of private lending is often very high, is not conducive to business.

The market, the downturn in the economic situation leads to the foreign market is shrinking, while the domestic market increased, but it is not completely open, LED lighting products in the domestic technology is not mature, the price is high, so many government projects, and no time to enter thousands of households.

Bao Enzhong said that from 2008 to 2010 the rapid development of industry, making some originally engaged in traditional industries such as clothing, real estate, mobile phone, plastic and other companies have also joined the LED transformation to industrial army, but more in the middle and lower reaches of the transformation. For the grim economic situation this year, the survival rate of enterprises in Shenzhen, Bao Enzhong said that due to the lack of scientific budget is not a good estimate, but Shenzhen's ability to resist risks is still relatively strong.

Pattern: the national 300 companies is enough!"

Director of the Institute of high LED industry Zhang Xiaofei in an interview with reporters, said the second quarter of this year, Shenzhen LED industry