Market confusion LED lighting business transformation imperative

In early August, "Chinese out incandescent roadmap (Draft)" announced, as one of the incandescent lamp replacement, LED lighting applications once again attracted the attention of investment. However, the current domestic LED lighting manufacturers, the market confusion, market demand has not really started. LED lighting companies should be able to provide solutions to the transformation of product manufacturing, through optimal control and intelligent design to further reduce the cost of LED use, rich experience. This puts forward higher requirements for the whole industry chain capability of enterprises.

LED lighting products to accelerate production, domestic demand slow start

Existing LED lighting application market threshold is low, many enterprises, market confusion. At present, the domestic LED lighting standards are not perfect, mainly on the traditional lighting standard simple reproduction, lack of energy saving, light efficiency, life and other targeted standards. Domestic LED lighting manufacturers have thousands of, most of the LED lighting business is in the manufacture of LED backlight, indicator light, and so on as the main industry on the basis of small-scale trial production of LED lighting products.

Only LED street lighting sales companies on more than 300, while in 2010 China's LED street lamp installed capacity of only 350 thousand, less large enterprises, small businesses. Jiangxi crystal, wave Huaguang lighting, Yu Tai, such as the capacity of the photoelectric 100 thousand (sets) above. October 2010, Anhui energy saving investment Co., Ltd. annual output of 300 thousand high-power LED street lamp project put into operation.

Due to the relatively high cost of LED lighting products, the quality is not stable, is currently mainly used in outdoor landscape lighting, really for functional outdoor, indoor lighting rarely. 2010, although the output value of the LED lighting application industry grew by 86%, but the domestic market demand grew by only 28%. More than 80% of domestic LED lighting products used in landscape lighting, indoor and outdoor lighting of the domestic market less than $2 billion, a large number of products for export.

LED lighting manufacturers to solution provider transformation

The majority of LED lighting applications only processing lamps, lack of competitiveness. Domestic LED lighting companies are mostly traditional lighting manufacturers, the lack of LED upstream technology, outsourcing LED light source, only simple assembly of lamps. Due to lack of domestic demand, small-scale LED lighting applications only play the role of export OEM, the lack of independent brands and technology, product positioning is not clear. Although some lighting companies launched the LED industry applications, but the main features of the industry lighting products, lighting design, lighting control and other aspects of the lack of.

International manufacturers in the LED lighting has strengthened the provision of solutions. Solutions include lighting design, project management and maintenance of the latter. Lonon Honeywell Ex-Or lighting solutions have been applied in the domestic WAL-MART, etc..

By the end of 2010, PHILPS acquired Hongkong based NCW (Group) Co. Ltd., which is a LED lighting and lighting control solutions for indoor and outdoor stage of enterprise. In early 2011, GE president of the Asia Pacific lighting business, said in the LED business, will be provided from the traditional lighting appliances and light bulbs, to provide users with the overall lighting solutions, including these products.

Domestic lighting manufacturers have begun to provide various services related to LED lighting products. Following the launch of the remote wireless intelligent management system, and LED for KingSun lighting financing problem, try to provide a variety of project financing solutions for customers. Remote wireless intelligent management system using ZigBee and GPRS technology, remote control and detection of street lamps, has been applied in Dongguan, Foshan, Guangzhou, Shandong, Jiangsu and other places. In July 2011, Shenzhen undertake KingSun contract energy management of the highway project LED Street (120 km) completion.

Promote market development through solutions

Through intelligent control system to further reduce the cost of use. The electroluminescence characteristics of LED light source make it easier to realize intelligent control than traditional light source. Compared with the traditional energy-saving lamp, LED lamp dimming dimming function is lower cost, and the light is more stable, through a reasonable design dimming can further save energy. Many LED application solutions include the ability to automatically adjust the ambient light environment.

Reasonable lighting design can also improve work efficiency and quality of life, to explore the LED in addition to other additional energy-saving. For a long time, LED lighting industry has been stressed that energy saving, while ignoring its advantages in light efficiency, modeling and other aspects. Beijing Changan Grand Theater with LED stage lights, not only saving 80%, but also more bright, but also improved the traditional stage lamp under the high temperature environment.

LED lighting system can be integrated with the existing traditional lighting, or with other intelligent systems to improve the overall efficiency. Most of the domestic LED lighting projects are the transformation of the existing traditional lighting systems. Smart city building needs to be incorporated in the LED lighting system design is more functional, rather than simple work lighting. Samsung's LED lighting solutions, including the design of automatic lighting based on fire or burglar alarm.

LED lighting is a part of smart city, smart home, smart business, the future will be integrated with other functions, such as air conditioning, display, the need for early planning and design. Google and Lighting Science Group cooperation, in May this year announced the Andriod mobile devices through wireless control of smart LED bulbs, the future will become part of the Android automation family.

At present, the domestic LED lighting is mainly used in public facilities