Market capacity is becoming saturated lighting store road to the future where?

With the rise of the lighting industry, lighting stores have sprung up everywhere, all over the construction of lighting stores, competition one after another, smoke, the crisis gradually. Around the staking type expansion makes the store saturated fade. The Chinese appliance stores, formed the Gome and Suning two independent super large chain stores, still groping in the lighting stores are also using this model and development? National lighting stores will go where? What kind of way will be developed?

Brand intensive into the inevitable trend

Throughout the course of development of circulation industry in developed countries, the store brand, intensive, service is an inevitable trend, the store brand gold content is higher, the quality of store is stronger, more perfect service guarantee, comparative advantage is more obvious, its comprehensive competitiveness is stronger. In order to survive and develop in the fierce market competition. In the future, the scale of professional stores will be more and more big, more and more standardized services, lighting stores will form their own brands, the market share will be getting bigger and bigger.

In the current lighting stores increasingly fierce competition situation, the store only according to regional needs, peer status, combined with their own form to create their own advantages, to avoid the homogenization of competition, enhance their own competitiveness, in order to survive in the glint and flash of cold steel.

Lighting stores will be from "managing commodity" to "business services" and "business consumption" change, more scientific view of the dialectical relationship between brand and service, pay attention to credit and service business; store function, namely the transaction function, service function, display function and function of the construction is to improve and strengthen the brand and benefit; the scale benefit is more and more obvious.

With the development of intensive lighting stores and brand direction, the future, there may also be like Gome, Suning, such as large lighting stores.

Fought two or three line city

For the national lighting stores, contrarian expansion is an inevitable trend. The stores are constantly occupying the land, not the biggest, only the larger model development. The supermarkets in the volume for the lead in the opponent, after a fine operation, which is in line with the national conditions Chinese.

According to the reporter observed, the national lighting stores contrarian expansion in Shirupozhu, first-tier cities, lighting stores in a few stores, all operators are targeting first-tier cities this big cake, the existing lighting stores in the capital city as the core, has been gradually exposed in saturated state. As a result, the operators of the lighting stores to expand into the two or three line of the city to become a choice, the transfer of target customers is greater change. At the same time, in the two or three line market, does not seem to be a few into the climate of hypermarkets, stores or small stores are mainly. With the gradual popularization of the LED, the two or three line market lighting consumption potential is huge, therefore, lighting stores to the siege of the two or three lines of the city has become an inevitable trend. Two or three lines of the city's spending power has been highlighted, the county's spending power is not inferior to the first tier cities, so the lighting market to enter the two or three line market is inevitable.

The lighting circulation, sales channels not only from the provincial capital city and prefecture level city to city, is also to the county-level city penetration, a ladder of subsidence pattern, which seemed to imply, the whole market industry is undergoing tremendous changes. Some have focused on a second tier city enterprise has gradually accelerated the pace of the channel sink in the two or three line, or three or four line city kaijiangtuotu. In these emerging markets, stores and businesses are also exploring a new profit model, in order to occupy more market share.

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