Manufacturers mixed standard missing LED market trap price war

Foshan daily news reporter visited the Canton Fair, even the day to find that in the late spring coldness under the background of foreign trade, sales of many LED enterprises in the first quarter is still better. However, due to the LED market overheating, product quality varies, the price difference between large manufacturers and distributors have become a common problem.

In Foshan City, Rong Shi Lighting Technology Co. Ltd. booth, buyers from Iran, Allen was holding a down toward Shi lighting company foreign trade manager Zhou Chuanxing asked price comparison. Allen sales of LED products in Iran, the company's revenue growth rate of 20% per year. Due to the LED product energy saving, light efficiency, very popular in the local, he estimated that this year the market continues unabated, therefore, plans to purchase $20 million in the fair goods.

In the reporter visited the process, a number of people in charge of the LED booth to convey the news of the LED hot market. One of the participating companies, China Star optoelectronics report shows that in 2014 the company operating income grew by 35.07%, mainly due to the growth of LED devices and components products sales growth. Rong lighting foreign trade manager Zhou Chuanxing believes that this year the international LED market environment is slightly better than last year. But this year's price competition will be more incentive, LED manufacturers have already played a price war.

"The same product, we sell $more than and 20, the market has $more than and 10. There is no difference in the appearance of the product, the average customer only through the use of products to know the quality of good or bad. Zhou Chuanxing said, there are a lot of LED manufacturers in the product parameters on the false, or the production of the early use of the effect is very good, but the poor stability of the product.

From the ancient town of Zhongshan City Bai CIGNA Lighting Co. Ltd. booth leader Michelle also told reporters reflect this question: "looks like the products but the price difference is too, so that our customers are no sense of security. "

In fact, LED product price confusion also plagued buyers.

Allen told reporters that the market is very much LED products, China has a lot of irresponsible factories, the production of some low prices, but the poor quality of the product, so that he was very embarrassed. After the glory of lighting products, he believes that the quality is good, but the price is a bit high, to go to other manufacturers contrast, then make a decision.

Why LED product prices so confusing? Zhou Chuanxing mentioned that the current domestic exports of LED products and there is no uniform standard, and countries around the world for LED product quality standards are different, some countries are still in a state of lack of standards. Foshan Lighting Association President Wu Yulin told reporters to verify the status quo: "at present each country for LED products of different access standards, American Standard, European standard in Europe, but there are also many countries there is no standard. "And the lack of standards mainly lies in the development of standards can not keep up with the pace of updating LED technology. In this context, the expert customer procurement, had to ask the manufacturer to use which type of chip, and provide product warranty services.

According to customs data show that in 2014 China's LED lighting exports reached $9 billion 220 million, an increase of 68.6%. Wu Yulin is mentioned, the number of domestic LED manufacturers and the growth rate of production capacity is far more than the market demand, up to 300%.

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