Mainland LED TV/ lighting potential after the potential of Chinese and foreign power suppliers into the layout

Led TV and Chinese, lighting after the potential potential and become a foreign and local semiconductor manufacturers trying to attack the market, the chip manufacturers resorted to reference design and diversified networking standards, amplification pathway / service and strong technical support and improve the stronghold of customization, high proportion of integration strategy, to seize the market opportunities. Another mainland China LED driver chip manufacturers rise, its impact on Taiwan and the industry will also be the focus of attention.

In view of light emitting diode (LED) lighting factory is numerous, and many small and medium enterprises, coupled with the system design is not mature, so many technical challenges, A Morimi (On Semiconductor), En Zhipu (NXP), STMicroelectronics (ST), TI (TI) and national semiconductor (NS) other chip companies competing to design high performance through reference and speed to market, to attract customers.

Enter the LED lighting market power plant IC reference design fight

Only the actual understanding of the specifications required by customers, in order to design a reference design in line with customer expectations.

A Morimi computing and consumer electronics technology marketing manager, said Lin Zhiyan, most of the LED lighting manufacturers due to lack of power, system integration capabilities, so the dependence on the component suppliers higher. If the supplier can provide a reference design for the needs of different lamps, will help customers to shorten the product development process, and the production of cost-effective LED lamps. At this stage, the company has been able to provide customer base MR16, PAR30 and other four to six kinds of bulb reference design, the future will continue to launch ten to sixteen kinds of bulb reference design.

Besides A Morimi, STMicroelectronics, TI, national semiconductor LED lighting power supply and drive chip operators also have published LED bulb reference design diversity, show the semiconductor industry Great minds think alike. Lin Zhiyan stressed that although many vendors have launched LED chip reference design all kinds of lighting, it can meet the customers for the electromagnetic interference of high profit and high price, (EMI) and other requirements, and truly achieve the purpose of speed to market still has difference.

Following the early 2011 acquisition of SANYO semiconductor (SANYO Semiconductor), A Morimi take the non isolated LED chip product line and technology driven, Lin Zhiyan pointed out that the United States and its future isolated Anson and non isolated LED driver chip product line will be more complete, can meet the needs of customers in different application areas. According to the development trend of LED lighting chip isolated and non isolated forest drive, Zhiyan analysis, design of the metal cooling LED lighting system is to be used or electrical isolation is reached; once changed to ceramic cooling system architecture, especially from 5 to 7 watts of small power, limited volume, cost constraints, non isolated collocation scheme it will become a trend, and for different application requirements, the future of non isolated step-up, step-down and hybrid architecture will be in the market according to a party.

Compared with LED backlight LCD TV (LED TV) LED lighting market, the high degree of customization, Lin Zhiyan believes that the development of TV LED than the LED lighting industry has gradually mature, it is derived from the unified standard, and LED lighting customization high proportion, the semiconductor industry must have more flexibility in design with the supply of products, to meet market demand.

At this stage, OSRAM (OSRAM), PHILPS (Philips) and singular (GE) A Morimi has the main customers, Lin Zhiyan said that the traditional three foot LED lighting lamps leading after the field, with its huge advantage is still an important pathway, customers lock upstream component suppliers. In addition, in addition to the home lighting market, lighting engineering is also one of the main market for A Morimi. In the face of new entrants congregation, Lin Zhiyan believes that the product line covers will be the biggest test of operating scope.

Not only in the LED driver chip are competing, semiconductor manufacturers also attempt to develop networking standard, gnaw as LED lighting market. Such as through the Internet to reach monitoring, management and control of lighting and lamps, NXP (NXP) took the lead in the industry published the network layer software JenNet-IP based on IEEE802.15.4 standard, with ultra low power consumption wireless connectivity to the GreenChip's smart lighting scheme, the network layer software can support up to more than five hundred nodes and IPv4, IPv6 standard, to expand market penetration in the fourth quarter of 2011, will provide open source code.

NXP leader in LED lighting to accelerate the promotion of network address

NXP high performance mixed signal division and standard products in Greater China division, senior marketing associate Mei Runping pointed out that GreenChip's scheme will be extended from NXP business to home lighting layout. Mei Runping said, is different from other semiconductor manufacturers to develop ZigBee products wildly beating gongs and drums, leading the industry to develop the same NXP based on IEEE802.15.4 architecture of the new Internet Protocol (IP) JenNet, the agreement has been certified by this agreement, NXP as the basis to develop the network layer software JenNet-IP, compared to other ZigBee standards, JenNet-IP in power consumption, mass production of more advantages.

In the first half of 2012 ZigBee-SC standards to be finalized, Mei Runping said, to catch the card before Diding smart lighting and networking market in the ZigBee-SC standard, NXP first released JenNet-IP, and has launched ecological system (Ecosystem) deployment, partners include focus on home energy management and automation system, Reality manufacturers GreenWave lamp manufacturers such as TCP, to accelerate the popularity of JenNet-IP. In addition, the company is actively engaged