Mainland, Taiwan, LED lighting channel battle into the white hot

LED lighting products to open the market, in addition to the people can afford to buy, but also to get people to buy, LED lighting channel has become a scarce resource in the trade war. No doubt who holds the lighting industry channel sales network fall, who will be able to reach the civilian market in the future LED lighting accounted for the opportunity.

LED lighting, fire fighting access local factory to consolidate the advantages of Taiwan factory in battle

Table LED package to get into the mainland market leading photoelectron billion strong brands, but recently came by, NVC's leading lighting factory ordered pathways were blocked, non dealer sales LED billion light of its products, or they will cancel the original product distribution rights and stop goods disposal, LED industry pointed out that mainland China LED lighting light Fu billion brand market encountered obstacles, not only highlight LED lighting, the war is smoke four, said, the traditional lighting factory intends to consolidate the dominant position of defense pathway, LED Lighting Factory smoothly entering, distribution system.

Recently, media reports, NVC sales channels in the provinces ordered a full ban billion light products, and give its dealers warning system, prohibit dealers to participate in billion light and other LED brand may not organize the meeting, exhibition and sales billion light and other brands of LED products, otherwise it will take to stop and cancel the goods distribution rights measures, at the same time dealers are required to accelerate the NVC LED products shelves speed.

LED industry revealed that the mainland part of the LED pathway blocked products news, lighting industry from the professional management of lighting appliances, the main agent of NVC products, including brand, Huaqiang benbon, Ji Hao, three male Aurora OSRAM, Shanghai, Chongqing new electrician, but the recent introduction of Everlight LED lighting, led NVC ordered blocked move.

LED industry insiders pointed out that due to the LED lighting industry is still in the early stages of development, need to rely on traditional dealers to open sales channels, therefore, LED lighting industry did not pay special attention to whether the exclusive agent, the dealer will often at the same time a number of brand products factory, because NVC from the traditional lighting field started in recent years, the gradual transformation of the layout of LED the lighting market, the mainland market share estimates about 10% or below, but should be the continent's largest local brand lighting factory.

Everlight said this, the details still need to be further understood, because the mainland lighting market scope is huge, and the sales pipeline scattered, believe that not a single vendor can only, if it was, the leading lighting factory out, for the future development of LED billion light lighting brand may not be hindered, but have highlighted billion light strength. Help lift momentum, open, other sales channels.

In fact, NVC take the strong as, is very rare in the LED industry, this news has received billion lighting management (Shanghai) Company general manager Wu Zhengzhe and related management in the micro-blog website. Billion light's billion light solid-state lighting was established in Shanghai in February, billion light lighting management (Shanghai) company, and to recruit former general manager Wu Zhengzhe, Dombo oseltamivir as general manager, the past also worked at NVC, the ban access events, as yet, in fear of a firm pace of Taiwan LED access providers the future, develop the mainland LED lighting market is bound to face more severe challenges.

In addition, the past has not been vigorously promoting billion light of its own brand, has a strategic alliance with the mainland Shanghai Yaming Lighting, but since billion light to develop its own brand, mutual cooperation into the freezing point, however, as optimistic about the mainland in 2013 LED lighting market is expected to show the growth of 30-50%, Shanghai has been planning to expand the proportion of internal Benjamin LED lighting products from 2012, accounting for about 20% of the proportion, is expected in 2013 will be the proportion of LED lighting on 35%.

Guangzhou lighting show will debut LED supply chain have appeared

The mainland has become the major global LED lighting market, with eighteenth fold Guangzhou International Lighting Exhibition will debut in June 9th, a total of 4 sets of LED day extension, factory actively participating, including EPISTAR, Everlight, Lunda, Lite science, new century, Delta, Edison are enthusiastic exhibitors, for mainland lighting market opportunities.

Compared to 2012, the sluggish market, the global LED industry in 2013 is expected to come out of the haze, with Europe and the United States, Japan, Taiwan, and actively introduce LED lamp replacement scheme, a LED outdoor lighting change tide, the estimated industry research institutions, 2013 global outdoor lighting output value will reach $2 billion 478 million, the annual growth rate will reach more than 46%.

The mainland government in 2012 by a series of policies and measures to stimulate domestic demand, LED lighting, LED general lighting market to start, the market forecast to 2015, LED general lighting demand will reach $10 billion, with the sustained economic growth and enhance the popularity of the LED, in 2020, LED general lighting demand will reach $22 billion.

Guangzhou Lighting Fair is one of the main exhibition, LED lighting, if in accordance with the 2012 scale, the exhibition area of 220 thousand square meters, currently has 26 countries and regions, more than 2000 companies registered for the exhibition, also held during the relevant industry forum, and invites the international Cree, PhilipsLumileds, Veeco, plant electricity industry as crystal the speaker, for the LED industry and the opportunity to discuss the fluctuation.

Whether it is already heats up the channel war or just to carry out price war is a protracted war against the endurance, the outcome is still unknown!