Liu Xiaoxiong: to enhance products and services to be able to smile LED lighting Arena

The global economic rebound prompted foreign orders increased, the government has introduced measures to support the development of the LED industry and other good news, such as the spring breeze to disperse the haze over the LED lighting market, in 2014 ushered in the outbreak of the situation, opened the prelude to LED lighting fully replace traditional lighting. According to relevant agencies predict that in the next 2 to 3 years, LED lighting market is expected to complete the market penetration of 60% to 80%.

Under the background of the development of this industry, some LED lighting companies invited a lot of star names for their products endorsements, hoping to create a brand awareness in the shortest possible time. There is no denying that this kind of "burn" approach in the short term to create brand awareness has a certain effect, but in this way it is desirable to start the brand? Recently, the reporter LED lighting brand construction of enterprises interviewed the general manager of Shenzhen vice president of Limited by Share Ltd, Jiawei solar lighting outdoor lighting LED lighting department sales center Mr. Liu Xiaoxiong.

Mr. Liu Xiaoxiong said, currently on the market is generally accepted by the consumers of the LED lamp is mainly produced by certain brand awareness of the traditional lighting companies, and some have LED lamp cost-effective, because consumer awareness of emerging brands is not deep, failed to achieve the desired degree of popularity. Traditional lighting because of its accumulation for many years, the brand influence, so in a large number of poor quality LED products flooded the market, consumers more trust in the quality of their products, which is very normal. But the traditional lighting products are generally positioned in the high-end, in the absence of in-depth understanding of LED products, people generally do not spend so much money to buy these products. And this is the opportunity to launch a new lighting brands seize market share. Mai Xing Lighting is positioned as a high-end brand, but our 'high-end' refers to the high quality of the product. The high price is one of the core competitive advantage maixing lighting products, complemented by excellent service ability and correct market strategy, maixing lighting to enter the domestic market has achieved very good results, obtained the recognition and affirmation of many consumers! Liu Xiaoxiong talked about the current situation on the market, the development of confidence in the pace of Xing xing.

With the growing maturity of the market economy, brand strength and product quality to show signs of more and more obvious, the higher the brand awareness and reputation of the enterprise, which means that the market share of its more. The height of the brand needs time, enterprises need to step by step. LED in the new era, we can often see the big star endorsement brand LED Moumou message on the website, newspapers and on television, transformation, into the market, to enterprises in order to brand began to burn". So, the more investment, the greater the revenue it? Liu Xiaoxiong said that in the early stages of brand promotion, advertising can really play a certain effect, but the brand to be long recognized by the vast number of consumers, LED enterprises need more force from its own position and tactics. Jiawei shares in the process to create maixing lighting this brand, focusing on supporting capacity of their products price and service improvement, the brand as the most basic and core elements.

Brand strength and culture on behalf of the enterprise, the brand awareness and reputation of enterprises to win market share will be greater chance. The formation of the brand needs time precipitation, but different enterprises in the process of creating the brand in different time, which is mainly determined by the positioning and tactics. Enterprises in the process of building the brand can actively use a variety of media to promote, but also to think about how to quickly achieve the strategic layout of the point by channel construction. In the choice of star endorsement before the first measure of enterprises, enterprises should fully consider whether there are sufficient funds to support high endorsement fees, celebrity endorsements can bring long-term profit of the enterprise, whether the products have enough to impress consumers' core competitive advantage. If there is no cost-effective products and supporting the quality of services as the basis, and then the famous star, no matter how good the channel model can not help companies profit.

LED lighting industry in full swing, in the final analysis is a contest on the brand, brand war under the king and Kou, will eventually be reflected in the advantages and disadvantages of LED lighting products and services are advanced. In other words, products and services are the basic elements to build LED brand. Future products will be more personalized, intelligent, which is one of the main truth and advocate for each industry is one of the. In the future, it is not only the lighting requirements, but also the display of personality and the quality of life. Liu Xiaoxiong pointed out that the future of LED lamp products tend to personalize and intelligent, this wave of technological innovation will bring greater space and market for LED.

Due to the traditional lighting companies have a strong brand influence and product R & D capabilities, after turning to LED lighting products are more likely to be recognized by consumers. Because most of these companies are positioned in the high-end products, the price is relatively high, a lot of people, but the heart is not enough". Accordingly, Mr. Liu Xiaoxiong suggested that emerging LED companies to seize this opportunity, in the process of building LED lighting brand, not only to take into account the visibility, but also to take into account the brand reputation. It is necessary to clearly realize that visibility is only a cognitive, reputation is a necessary condition for the rise in product sales. LED enterprises should develop effective promotion methods according to their own development goals and positioning