Lighting market started LED product promotion model out of the new

Provides a broader space for the development of started lighting market for LED products, but the LED as a strategic emerging industry, its technology changes quickly, high prices, not stereotypes products determine the promotion mode of LED lighting products in the market can not copy the mature products. At the same time, LED lighting products, energy saving and environmental properties and much higher than the current market price of a variety of lighting products in the face of reality, in order to promote LED lighting products, we must use a new idea. Generation technology. At this stage the government (procurement, subsidies), as well as financial institutions will become LED lighting products to enter the market, the two push hands.

EMC dialectically and actively explore

EPC energy management contract referred to in foreign countries, in China is widely known as the EMC (Energy Management Contracting), is a century on 70s in the western developed countries began to develop new energy-saving mechanism based on market operation. EMC company's operating mechanism is a kind of energy saving investment service management, customers see energy efficiency, EMC company and customers to share the results of energy conservation, to achieve a win-win situation. China's national standard also gives a clear definition of contract energy management. According to the general rules of contract energy management in People's Republic of China national standard, contract energy management is a kind of energy saving mechanism to reduce the cost of energy saving projects.

In January 29th this year, the national development and Reform Commission, the Ministry of Finance jointly issued first announcement on 2012, issued a list of energy conservation service companies (the fourth batch). The fourth installment of the list of energy-saving service companies in January 1, 2012 after the signing of the contract and meet the conditions of the contract energy management projects, can apply for state financial incentive funds. The announcement of the list of energy-saving service companies since 2010, the fourth batch of the list, up to 620, which involves green lighting companies accounted for nearly 1/3 of the total. Obviously, LED lighting companies become the mainstream of the selected EMC.

Director of the Xiamen LED promotion center, he said, the average daily electricity consumption of up to 16 hours of the site using EMC mode, energy efficiency significantly. Indoor lighting, commercial lighting power consumption for a long time, high electricity consumption, energy efficiency is obvious, relatively easy to implement. The residential area with low electricity consumption, low electricity tariff, back to the long time, greater risk. Shanghai Yaming Lighting Factory Co., a senior economist Wei believes that EMC is the ideal way to promote, this is a manufacturer of energy-saving products for the product quality risk and risk return on investment promotion, will undoubtedly have a huge role in promoting the rapid increase product manufacturing level.

The risk of EMC mode is mainly manifested in the high cost of capital and long payback period. Recycling cycle is too long, affecting the normal operation of the enterprise. Dongguan KingSun Au Optronics Co general manager Liu Jinlan said in an interview with reporters, the current view, EMC model has many successful cases, there are also many painful lessons, this is the problem we need to dialectical view. "Every day I will pay attention to online reports, whenever there is a successful case, can let a person feel refreshed; whenever there is a failure of the case, it seems to warn us to use EMC, also need to pay attention to many details of the problem. EMC's future is promising, but we still need to explore in the current. "Liu Jinlan thinks.

We also see the ground in the name of the fourth batch of the energy service company just released in the record list. It is understood that the ground is currently actively exploring cooperation and energy service companies, energy service companies attempt and a EMC model, which reduce energy costs to pay for such investment in energy saving projects cost of the implementation of major energy-saving lighting renovation project. It is expected that by 2014, EMC revenues will account for handling the main business income of about 30%.

Demonstration and guiding role of strong financial subsidies

For LED lighting market is still growing, financial subsidies, government procurement on the open market, promoting the role of market development is self-evident.

At present, many LED companies in the market have benefited from government subsidies to varying degrees, and government procurement has an important exemplary role in opening up the LED market. Liu Jinlan stressed that the full liberalization of LED lighting can not be separated from the promotion of government subsidies, and subsidies are largely aimed at the end product, so the middle and lower reaches of the industrial chain will be the first to benefit.

Jiangxi Crystal Lighting Co., Ltd. marketing director Lin Shirui told reporters that the current government procurement of LED lighting products or local governments at all levels. Although the local fiscal revenue is limited, but government procurement can play a significant role model. "The practice of local government is to explore the experience of the project for the country, if the national project started, we believe that the promotion of LED lighting products must be able to play a decisive role in a large area. "There is no doubt that government procurement has a huge allure for manufacturers," said Ya Ming, a senior economist. "Government procurement can improve the manufacturing level and visibility of the manufacturer and expand market share. But he also said that the most effective way to promote the promotion of social market.

Industrial enterprise of pure market promotion prospects

A mature product market, the enterprise's own marketing behavior is inevitable. The future of the LED market matures, the market has generally accepted LED products, other models will gradually fade. Xiang Wei believes that when the market development to a certain degree of maturity, the pure market-oriented product promotion model will be the end