Lighting market into the fastest period of consolidation or the second half of next year back to warm

Special lighting Chairman Feng Jun has the LED industry development is summarized in five stages: noisy, impetuous, lost stage, and then to the crisis stage, to the end will form a healthy and prosperous stage. From the beginning of the second half of this year, we generally feel that the LED industry is moving from the stage of the crisis to the stage of coexistence.

"Now is the best time to invest in LED, but also a good time to seize the market opportunity," said the person in charge of energy conservation and environmental protection industry in Guiyang. LED industry after several years of exploration, has a certain foundation. Although the current downturn in the entire LED industry, but we are slowing production and response to the crisis, but it can encourage enterprises to learn from experience and lessons to accelerate the development of.

At present, the LED industry crisis and opportunities coexist, when the inflection point came to become the focus of attention of the industry. In this round of reshuffle, some enterprises bankrupt, some corporate profits, but also some enterprises have bitter Liannei Gong, layout planning, to seek new breakthroughs.

"Integration of resources, develop, forming a characteristic to get through this winter, an industry with both phase rule of the survival crisis.

When the market back to temperature

According to the reporter, the current domestic LED lighting business revenue comes mainly from two markets, one government and commercial projects, and the two is the foreign market. Due to the ongoing debt crisis in Europe and the United States, the second half of this year, part of the domestic LED lighting export orders generally fell 20-30%.

When the market back to temperature, the reporter in the interview process has been almost unanimous view.

Sun lighting, general manager Yong Yong told reporters LED, LED lighting inflection point depends on changes in the international economic situation. But with the government to promote LED lighting, the second half of next year, the market may be a new inflection point, LED lighting terminal effect will be reflected.

And Liu Shiquan, chairman of the Shenzhen Crystal Lighting Co., Ltd. from the perspective of the LED industry supply chain, but also reached a similar point: the market inflection point will appear in the second half of next year. Taking into account the second half of this year, slow growth of LED lighting, the annual LED chip prices will fall by about 50%, part of the original plan to expand the production of LED chip companies have begun to slow down production. Reduced production capacity, market demand is on the rise, the second half of next year, the market is expected to appear tight supply situation. "

"The market adjustment is a digestive cycle, technology also need to have a stable cycle", the general manager of Shenzhen retop Lighting Co., Ltd. assistant Zhou Jianbo analysis from the technical aspect, LED winter need for a year. He said that at present a large number of inferior products flooding the market, resulting in the entire market is very confusing. In this round of reshuffle, will eliminate a lot of small businesses, which is also a good opportunity for large enterprises.

As for the market is widely expected that the inflection point of the end of 2012, Shenzhen Creek Polytron Technologies Inc marketing director Wang Jin is a relatively cautious view, she said, because the market is not standard, the standard has not formed, the technology is not stable, so the market adjustment period should be 2-3 years, is expected in 2014 will be the emergence of new inflection point.

Integrating resources to tide over difficulties"

In the case of market chaos, the integration of resources can be regarded as a good medicine to deal with the crisis.

Chen Jing, chairman of Shenzhen Semiconductor Lighting Development Association, told reporters: this year, some foreign LED lighting companies have also been a greater impact, which will undoubtedly bring new opportunities for China's LED lighting industry. In the new situation, if the domestic enterprises can integrate their own advantages to integrate resources, Baotuan development, in order to get through the new inflection point. "

Shenzhen ruituo Display Technology Co. Ltd. chairman Shi Yaozhong also have the same point of view. He said: the future development of LED industry is bound to take the road of resource integration. Only the integration of industrial resources can expand the scale of production, reduce costs, improve the core competitiveness of enterprises. "

According to the reporter, in recent years, not only a number of large domestic enterprises to join forces, Taiwan enterprises and foreign companies also set off a merger and joint venture in the mainland trend, the intention to achieve horizontal and vertical integration of resources. But at the same time it also exacerbated the risk of the domestic market, the market for the combination of technology does not allow the mainland enterprises to master the core technology, and foreign companies have increased the penetration of the domestic market.

In addition, many domestic enterprises will understand the integration of resources is only to expand the scale of production, the layout of the industrial chain. This is undoubtedly a major danger signal industry development.

LED street lighting companies, for example, last year began a lot of domestic LED street lighting enterprises to fight indoor lighting, in order to seek another breakthrough in the market. NANKER Group Chairman Wu Weiguo expressed his concerns to the reporter, the ten city lights, LED lighting technology has been greatly improved, but the market still has a long way to go. The indoor lighting and street lamps of different marketing channels, the enterprise has invested a lot of energy for outdoor lighting, then it is wrong for indoor lighting. Moreover, the current LED indoor lighting competition is very intense, although the market demand has not yet been released, but the price war has started early. "

In the absence of talent and technology, blind expansion of scale, resource integration, is tantamount to the future development of the enterprise buried the curse". Resource integration does not mean that anything can be done