Lighting industry horizontal integration has become the future trend of development

Electrical market profit for many enterprises lighting into lighting stores look at fiercely as a tiger does, the use of electrical products have opportunities on electrical products, however, this is not a one-way horizontal integration. The author also found that the same situation exists in electrical enterprises.

Lighting electrical enterprises to enter the field, let many electrical enterprises face greater competitive pressures, in order to deal with these pressures, some electrical companies out of the market for consideration, hand optimize their electrical channels, on the other hand have also started lighting products. Although, for the time being, they are in a passive position, but some dare to try to get the recognition of the electrical market.

In March this year, Zhejiang Wangbang electric launched its own R & D and production of energy-saving lamps, and at one time to obtain good results on the order of July, which makes Wangbang first to test the water tasted the sweetness of the appliance. Wangbang electric chairman Wang Xingchuan introduction, Wang Bang electric appliance using mature electrical channels to launch some lighting products to expand the product line, as of October this year, Wang Bang electric appliance dealers to all manufacturers take the goods two.

In addition to Wang Bang appliances, to enter the field of lighting as well as Aupu electric appliances and Arnaud. In July this year, Aupu began to plan the Aupu home appliances big idea, the current series of products are still in the development stage, is expected to be officially launched next year. According to Aupu's chairman Ding Ze is expected in the next few years, the lighting products will be more and more electrical enterprises, then the lighting industry and the electrical industry will gradually convergence trend.

Arnaud chairman Zhu Chengpeng believes that the electrical product is too single, in the face of the fierce competition will inevitably fall into a passive, so the company with new trademark "Raymond electrical" immediately after the R & D, lighting products launched in October this year, Raymond electrical lighting products.

Insiders predict that the electrical enterprise development in Guangdong and Zhejiang area lighting products as the representative of the trend will be intensified, with the lighting industry and the electrical industry products and channels overlap with each other, there will be more electrical enterprises to channel from building materials market, hardware store and transfer to the street shop lighting stores.