Lighting decoration joint venture to explore hundreds of billions of LED lighting market opportunities

With the expansion of LED technology in the field of lighting applications, and in recent years, people on the pursuit of leisure, comfortable Home Furnishing environment continues to improve, lamps lighting gradually shift from simple lighting feature decorative effect function. Accompanied by the rise of the two or three market, the rapid spread of county lighting chain, at the same time, the overall lighting intensified. For many lighting companies, how to effectively develop the market, improve sales, not only need to solve the problem of after-sales service, product architecture, etc.. Low cost, efficient marketing, in order to allow the brand to maintain market competition advantage.

China Building Decoration Association of residential decoration committee secretary general Zhang Ren calculations, Chinese decoration industry output last year was 2 trillion yuan, accounting for 10%-20% lighting is 100 billion, -2000 billion yuan, the market is very large. Zhang said in accordance with the terms of the lighting industry and decoration industry tied very closely. LED lights gradually into the modern home improvement, and continuous improvement in the market feedback, will eventually occupy an important position in the decoration industry.

Related information shows that Guangdong, Zhongshan, Foshan, Huizhou, Shenzhen, Dongguan and other places is the aggregation of domestic lighting enterprises. 2010 Zhongshan lighting industry sales revenue reached 65 billion yuan, accounting for Zhongshan industrial output value of 15%. This figure is more than 9 thousand and 300 lights and supporting enterprises, including leading enterprises 32.

Lighting decoration joint development of the market to maintain the competitive advantage of the brand market

Such a huge number of enterprises, revealed another message: LED lighting industry cluster is huge, but the real size and brand of enterprises. And this is also the bottleneck effect of the brand as a domestic lighting industry base in Zhongshan. With the national regulation of the real estate market, the implementation of various policy measures, the real estate developers on the one hand to commercial real estate; on the other hand to the development of the 234 market. In driving the county real estate market demand at the same time, lighting, lighting companies in the county market also stepped up the pace of paibingbuzhen. Henan general manager of Yanshi Zhongyuan lighting company Zhang Shunqing said: "we are now considering the establishment of lighting Lamps lighting in the museum experience, with the formation of the overall furniture lighting effect, let the consumers come to buy Lamps lighting experience. From the past simply 'individual sales' to' corps'. "Zhang Shunqing believes that this is a trend.

The Ministry of industry and information technology of semiconductor lighting technology standards working group that the Secretary General Zhao Ying, the LED light is high and new technology, new light source, is different from the traditional source, has a certain direction, controllability, color adjustment and so on, will enter the field of general lighting, should not be limited to traditional replacement lamps. "The first stage may be to do alternative lamp type, directly installed on the current lighting, the future may become more comfortable, more artistic, more conducive to environmental protection, there will be more widely used. At present, the upper reaches of the industry is our weaknesses, how to make our application upstream and downstream of the development so that it is a problem that needs to be considered. Zhao Ying said.

Lighting decoration jointly explore market opportunities

Lighting industry after years of development, has formed a professional, systematic logistics system, as well as a modern e-commerce platform. For most lighting companies, to create lighting brand, expand the market scale, the lighting industry has become the inevitable form of rapid development. Brand awareness ultimately depends on the long-term accumulation and growth of enterprises. From a practical point of view, is the need for brand building. Experts said that the modern lighting products in consideration of energy saving, fashion at the same time, we should consider more lighting cleaning, safety issues.

Zhang Ren said that the light source is a single function in the past, and now carries the art, fashion needs. Lighting can be a work of art, green lighting in this industry is more popular. Modern home decoration is the art, fashion, fashion, health, environmental protection, low carbon, while the national industrial policy is to build a two oriented society, energy-saving emission reduction.

Green lighting is mainly semiconductor lighting, both low carbon environmental protection, energy saving, as long as the publicity in place, the designer fully recommend, the construction unit of a large number of use, the owners are willing to accept, the market prospects are very broad. It is in this context, lighting lighting enterprises are faced with the transformation from the traditional marketing model to the new cross-border marketing model. In May 9th, Jimei in Tianjin Home Furnishing wanglanzhuang store held a "decoration, lighting together cross promotional activities, the event gathered dozens of domestic and foreign line decoration, lighting brand playing together. According to organizers, Jimei Home Furnishing wanglanzhuang shop held the meeting, to the consumer provides a convenient service platform. Here, consumers are not just intuitive contact, understanding of lighting products, but also many famous interior designers and zero distance communication, understanding the latest trend of home improvement. Through the exchange, consumers on how to choose lighting, home improvement company has a further understanding. With the rapid development of LED lighting industry, many lighting companies have entered the field of LED lighting. With the rapid economic development, China's lighting market prospects are good, home lighting industry will really turn from the light source to the era of lighting.