Lehman photoelectric: the development of the National League business money is immeasurable

"The commercial value of the Chinese Football League is gradually rising, the future of the Football League business development prospects can be expected," Lehman photoelectric in the 13 release of the investor relations activity record table, "wrote.

Has been released from the semi annual report in 2014, Lehman photoelectric first half operating income of 201 million yuan, an increase of 26.8%, attributable to shareholders of listed companies net profit of 18 million 833 thousand yuan, an increase of 27.7%. In the display business, although due to the different customer demand distribution throughout the year due to the North American market in the first half of the display revenue decline, stable growth in overseas markets but keep the overall, the first half of this year LED display operating income was 108 million yuan, an increase of 25.7%.

In 2011, Lehman photoelectric CSL Limited liability company signed a cooperation agreement in 5 years, the company through the LED display equipment means the replacement of 12 minutes per game advertising display time, 2012, this part of the advertising time is all for the company's own brand promotion, from 2013 to 2014, Lehman and super company signed relevant agreements. The foreign sales to 10 minutes for the super sales company, the company as an official partner of the Super League retained 2 minutes for its own brand promotion, the annual sales income is 15 million yuan, additional service fee is 3 million yuan, a total of 18 million yuan.

Lehman photoelectric said the business development of the domestic Football League league is mainly through the use of resources, sports marketing platform to create advantages, and sponsors and partners to jointly develop the commercial value of the football league, football league sponsors with the marketing platform, to promote access to match the scene display advertising time, every game on TV and the network broadcast propaganda, game tickets brand LOGO.

Lehman photoelectric introduced at the same time, from the company's deep understanding of the football business, super company responsible for business development in the team about 20 people, a wholly owned subsidiary of Lehman media existing around ten team, the company will further expand the follow-up, to ensure staffing in line with the needs for development.

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