Lack of domestic packaging factory LED Flash Market

Now equipped with LED flash has become a publicity stunt for mobile phone manufacturers, self artifact SONY Xperia C3 recently released, the front camera is equipped with an LED flash; BlackBerry Z10 with LED flash module separate; LG G3 with 13 million pixel camera with dual LED flash; millet M3 collocation dual LED flash, HUAWEI Ascend P7 an LED flash......

From the first use of LED flash to mobile phone manufacturer Sony Ericsson, apple, Samsung, hot market, mobile phone, LED flash has become a basic standard, which once again promoting the LED flash market.

LED flash market demand

Millet co-founder, President Lin Bin July 2nd through Facebook account announced in the first half of 2014 product sales reached 26 million 110 thousand, an increase of 271% over the first half of 2013. Founded in 2010, millet technology, in 2011 released the first smart phone. 2012 smartphone sales of 7 million 200 thousand, in 2013, rapidly increased to 18 million 700 thousand, an increase of up to 160%.

In other words, as of today, millet mobile phone sales reached 52 million 10 thousand. Another account, millet first generation M1 with 1 LED flash, millet M2 with 1 LED flash, millet M3 equipped with PHILPS dual LED flash. According to estimates, millet phone consumption will be more than 60 million LED flash.

This is just the tip of the domestic mobile phone manufacturers use LED flash tip.

Next look at the domestic mobile phone manufacturers a set of data. HUAWEI mobile phone operations manager in micro-blog revealed that in the past month (June 1st to 30), HUAWEI mobile phone shipments data is about 7 million 388 thousand. Although the emphasis on data for reference only, goofy also said that HUAWEI's mobile phone is advancing towards the 80 million annual target.

Lenovo's acquisition of Motorola brand mobile phone, mobile phone shipments in the first quarter of this year more than 13 million, the annual shipments of the target is 80 million, almost doubled in 2013 than in the past 45 million.

Money advertising BBK Vivo in the major TV, 2013 annual shipments have reached more than 25 million units this year, the first quarter of 2014 and the second quarter shipments reached more than 10 million units, annual shipments target of more than 50 million units, while the Vivo Xshot using dual color dual LED flash.

In addition, there are cool, Meizu, Jin, ZTE, Amagatarai and other domestic brands occupy their own mobile phone factory hill.

According to the LEDinside survey report shows that the global smart mobile phone shipments to 2014 will exceed 1 billion units in size, and the estimation of each smart mobile phone equipped with 1~2 teeth ranging from Flash LED, will be able to drive shipments growth. Estimated 2014 Flash LED annual output value of about $786 million, an increase of 64%. Outlook 2018, the global Flash LED shipments are expected to reach 2 billion 43 million, while the overall Flash LED revenue / output will also increase from $561 million in 2013, up to the challenge of $759 million in 2018.

The embarrassment and potential space of domestic packaging factory

Faced with such a huge mobile phone manufacturers, the demand for LED flash will be self-evident. But the embarrassing situation is that the domestic LED packaging factory has not scored the supply chain of mobile phone manufacturers.

Poly fly photoelectric LED flash is still in the optimization of the program phase, when you can achieve mass production, so far there is no exact timetable, is now doing more efforts to do. "Jufei dongmi said to the LEDinside editor Jinghuang yin.

"Honglitronic free packaging products factory has 2016 mobile phone accessories supplier to send samples, and can achieve mass production, future planning in the first run 2KK/ LED flash field capacity. Honglitronic "general manager Relinin said.

Shanghai Ruifeng photoelectric company to do LED flash, but not much. Ruifeng photoelectric CTO Pei Xiaoming frankly.

LED flash crystal photoelectric also do, small batch production, but also the promotion phase, but the sample. Crystal energy insiders said.

With respect to lighting devices, LED flash is a high margin products, the international market for the protection of this segment is very tight, the domestic packaging factory is facing a difficult technical bottleneck breakthrough, high market barriers. Especially at the technical level, even if PHILPS got the flip chip, it is difficult to package the qualified Flash LED; and then step back, even to make qualified products, cost is difficult with the market mature products to compete. Some people do not want to sign the packaging manufacturers responsible person said.

"LED flash market how hard you see, even CREE are not in, but turned to the field of lighting. A relevant person in charge of a major international pointed out.

LEDinside research vice president Guo Zhihao said, LED flash from 2005 has been developed for nearly ten years of history, in 2008 entered the mature period. The first only Philips Lumileds single food, then a LED flash can sell $2, gross profit of more than 50%. Now OSRAM, one hundred billion cent of this segment of the market, Samsung is mainly the supply of their own mobile phone brand.

To enter the mobile phone manufacturers supply chain, it is very difficult. The reason is that, first of all, LED flash technology requirements are very high, not allowed to make mistakes; secondly, the phone will not easily replace the factory has been equipped with stable supplier. Philips Lumileds marketing director Zhou Xuejun said to LEDinside editor.

Other peers to do with the Flash LED market, then come in time is relatively slow, for them, the yield of the process to achieve a good course