LG electronics in China suffered a difficult market shrinking year by year OLED

There seems to be no home appliance such as OLED TV, a listing on the subject of criticism. The first is the industry Dabao its yield is low, short service life and the product quality weakness, excessive pricing will again be questioned, the question has not yet subsided, LG pushing OLED into a "conspiracy theory" of the storm.

LG TV sales in China decreased year by year was trying to take advantage of OLED tree image

Yangchun in March, it is the Chinese and foreign TV giant launched new season. However, unlike Samsung, TCL and other major TV giant push 4K Ultra HD TV is different, yesterday, LG Electronics announced that it will launch a new OLED TV market in China - 55 inches gallery". Information disclosure, there are insiders pointed out that the current OLED is the concept of LG electronic products, it was forced, the potential purpose is to aid OLED establish a high-end image in the field of television, hold TV sales in China decline. "This is the OLED plot of LG electronics. "

Before the release of home appliance market research agency 2013 TV market sales data show that LG TV sales in China ranked twelfth, the market share of 2%; sales accounted for 3%, ranked eleventh. In 2009, LG TV sales in China accounted for 3.8%, accounting for the proportion of sales of $5.6%.

LG should be aware of the embarrassing situation of TV sales in the Chinese market, hoping to vigorously promote the OLED, set up a high-end image of LG TV, recapture lost market share. The industry insiders pointed out that the home appliance consumer network, the rise of the domestic TV brands, step by step counter to regain market share today, LG electronic OLED TV tactics or have little effect.

OLED high price to the market is not yet mature

The so-called OLED, that is, organic light-emitting diodes, compared with the traditional liquid crystal display, OLED panel with self luminous, light electricity, high contrast, rich colors, high resolution, no angle restrictions and many other advantages. In addition, the OLED screen has a flexible, bendable display, you can achieve a more avant-garde interesting product form.

Last July, LG Electronics announced the launch of the first OLED tv. The first 55 inches curved screen OLED price of up to $14999 (about 91 thousand yuan).

Products to the market soon, the United States CNET site on the author pointed out that the product price is too high, not too much attention.

Then, experts pointed out that the OLED is easy to burn. Like plasma TVs and CRT monitors, if the image is still too long, the OLED will temporarily retain the image on the screen for a period of time, or even permanently retain. Although the probability of the specific impact is still uncertain, several examples have been taken.

OLED also refers to the production of two major issues, including the relatively short life of blue pixels and lower yield. Compared with red and green pixels, blue pixels are much less efficient - studies have shown that blue pixels are only 4%, and the other two are up to 20%. Blue pixels may also reduce the life of the screen%. Experts said that with the progress of technology, this situation may have improved, but there is no one company gave the exact data.

LG has not released the life of OLED TV, the current OLED TV only provide 12 months warranty. Some experts also pointed out that the current price of LCD screen to account for 70% of the cost of the entire tv. If the OLED screen over a one-year warranty period of quality problems, consumers will be able to afford to buy.

In mid February of this year, LG electronics suddenly announced that in the United States folded sales OLED tv. 55EA9800's 55 inch screen OLED TV from $14999 (about 91 thousand yuan) fell to less than $7000 ($40 thousand). The news came out, it caused controversy. A China netizen said, the price is too high, OLED profits, the price can be cut in half, which is 20 thousand yuan.

And there are color TV experts said that after the maturity of the OLED industry, 55 inches of the product will sell about $10 thousand. China Video Industry Association, vice president and Deputy Secretary General Hao Yabin said, at present, the price of OLED is also not sell, because compared with ordinary LCD TV, the gap is too large. In his view, OLED mass production should be listed in two to three years later.