LED: there are worries about huge profits

In recent years, LED outdoor large screen in each district of Weifang city like bamboo shoots after a spring rain erected, rolling advertisement Ambilight, add a lot to the city landscape. However, it also attracted a lot of pedestrians complain: the big screen on both sides of the road glare glare, affecting the safety of driving at night. Recently, the reporter contacted the Weifang city several major LED large outdoor screen investment institutions, the status quo of the big screen LED Weifang investigation.

LED become more than a dozen new ad screen City

Located in the Weifang department store LED outdoor advertising screen, covering the victory of West Street and peace road junction. The head of the LED screen merchants Zhang told reporters, LED outdoor big screen to make money, mainly to see the lot, if the lot is not good, LED big screen is full, but also earn less money. And the department store this 12m*8m outdoor big screen, it is because of the geographical location, the price of investment advertising than other sites to your.

LED outdoor large screen advertising fees, generally by the number of seconds per day and the number of times to scroll, but LED's advertising costs are also valuable. Zhang told reporters, Weifang department store in accordance with the large screen rolling frequency charges, there are three cases. The first is to play 15 seconds a day to play 80 times a month, advertising costs about $16800, $201600 per year. The second is 10 seconds of advertising, broadcast 40 times a day, every month the advertising fee of about 6000 yuan, 72000 yuan a year. The last one is the small ads 5 seconds, playing 20 times a day, every month the advertising fee of about 1600 yuan, 19200 yuan a year. Zhang said that according to the situation to give customers a certain discount.

Wang Shuai is a staff member of Chinese advertising company, he is also responsible for Thailand City Holiday Plaza and the center square of 2 LED outdoor large screen business, he said, in August 2011, Thailand mall and Chinese advertising company jointly funded, and spent nearly about 1800000 with the two big screen.

Reporter consulted the staff of the urban management service window, in Weifang, LED large advertising screen is mainly distributed in high-tech zones, Kuiwei district and Weicheng District, a total of more than a dozen large screen.

The high-end advertising dependent millions of possible dashuipiao

Reporters learned that, for the collection of LED outdoor advertising fees, Weifang urban outdoor advertising resources paid management fees have a certain standard. For example, LED outdoor advertising category: 120 yuan per square meter / year; the area of the class: 84 per square meter / year, the area of the three category: 60 yuan per square meter / year. However, the reporter learned in the LED large outdoor screen business, is considered to be a big investment, big output outdoor LED large screen, after absorbing a large capital investment, there are still worried about the prospects for investment institutions LED.

Outdoor LED large screen high cost, making its advertising positioning naturally higher, the high threshold of this advertising set, both pros and cons. Weifang, a real estate company marketing director told reporters that at present they have not tried outdoor LED, one is the feeling of high prices. In addition, "so many ads are circulating, and when our ads play, the customers we want may have left.". "

For small businesses and well-known brand is not high, there are some limitations. "There are people in the industry to worry about," first of all, the price is expensive, the price is not high; second, LED outdoor media on the image of a higher demand for the general small business, not suitable for. "

V1 shopping mall last year and spent about 5000000 purchase of a large outdoor LED display, the person in charge of Mr. Yang told reporters, last year began advertising screen, and spend a lot of financial and material resources, but how to do is to look at the brand promotion rate of the market this year, "a piece of screen itself would cost tens of millions or even tens of millions of dollars, plus the city municipal, leasing, approval, registration and so on, each channel to spend money. "

Mr. Yang analysis, "asked to see manufacturers this year advertising and marketing budgets, but also look at the market rate of Weifang side business brand, like luxury goods, cars, real estate advertising, in the economic boom, for the future of advertising of high expectations, manufacturers are willing to throw money to buy these ad.. On the contrary, to adapt to the adjustment of the market economy cycle, reducing the sales budget of its main advertising, marketing inputs have been reduced, then, in the short term to this kind of customer based LED large screen media will be great impact. "

Light pollution restrictions on the installation of a minority did not pass approval

According to the Weifang municipal management service window staff, Weifang from 2011 onwards, has suspended the installation of large advertising screen LED business, the reason is that LED may produce light pollution. Before the approval of the large outdoor LED display, has also been limited to the types of advertising to ensure that the image of the city of Weifang will not affect other.

This is the name of the staff of the LED large screen of the approval process to reporters, namely the applicant to submit a copy of the real scene plane color renderings, the original look, night, do a piece of A4 paper, Law Enforcement Bureau staff in the city to the site to view, check the qualified after examination and approval. After the city service window statistics show that the Weifang department store, Thailand century is formal approval by the. V1 shopping plaza LED has not yet been carried out for examination and approval procedures.

For some outdoor LED large screen reflects the public as installed in the intersection, the light was dazzling, this argument driver of night driving safety, the staff said that since the Kuiwei and Weicheng region has not received any complaints from the public. "We invest in advertising units are also legally registered in the trade and Industry Bureau of formal enterprises, to LED set