In the current fierce competition in the LED industry, technology and product innovation is not only constitute the core competitiveness of enterprises, in fact, has been related to the survival of enterprises. Especially after 2008, whether the upstream and midstream epitaxial chip package, application or downstream, specific to a single type of product life cycle more and more short, technology and product structure, the decline in the cost of updates happen every day, can not go back to a single product can bring stable income to the enterprise in recent years the day.
Innovation depends on upstream and downstream interaction
In terms of technology and product innovation, the most important thing is to understand the information. Now the development of interaction between upstream and downstream areas of materials and has been very intensive, especially in the light effect development package, between the chip and the bracket, phosphor materials, glue and so on, all need to cooperate closely to the package price highest. Our greatest experience in this area is, in addition to their own continuous learning and progress, is the most important and frequent exchanges between the industry and the upstream and downstream, upstream manufacturers and materials manufacturers to understand their market is the fastest growing and the most stable part of what are the products and applications of these products they finally.; to peers, downstream manufacturers, application channel providers understand the market hot spots, and then analysis and process of these hot products, to ensure that their products are not the market quickly marginalized.
Innovation to stimulate application needs
From the point of view of the common problems faced by the industry, I think we should still focus on the development of LED lighting products and the new direction of the new model. We have been talking for years, LED is a revolutionary light source; we are also very clear that LED does have all the elements as a revolutionary product. But in fact, until today, LED lighting in the revolutionary problem, the performance is far from enough. I believe that the rapid growth of the LED in the last two or three years and in the next few years for the general indoor lighting market is only a prelude, a prelude to the main or replacement market. On the application, in addition to such outside, do not see what other attractions LED products. In other words, for consumers, LED lighting products is only the 2 generation of energy-saving lamps only.
But this "revolutionary" really will soon emerge, 5 to 10 years LED will subvert the people's basic cognition to the lighting products, this is our LED practitioners the opportunity will be our biggest challenge. In the face of this challenge, we can do more, do not Too Big for Her Skin industry leader challenger, but need to play more to develop characteristic application products, continuous innovation to stimulate new demand Shiyibuque their application.
Innovation to combine traditional lighting enterprises
After the domestic LED industry in several ups and downs, after several rounds of fierce competition, although each of the surviving companies are faced with tremendous pressure, but it is also under the pressure of domestic industry level are improved. Whether upstream epitaxial chip, midstream packaging and downstream lighting applications, or supporting the substrate material, packaging support, fluorescent materials, packaging glue, LED power supply, lighting and other structural components, progress is obvious.
Domestic epitaxial chip and packaging link has established its own technology and industry status in the world, China is moving from the LED, the middle reaches of the manufacturing country to a big country. But in the field of lighting, although many manufacturers, but its core breakthrough in the true sense of the enterprise: LED lighting terminal due to the lack of fight the enemy separately, consumer goods channel and experience, it is easy to get into the closed doors and on the basis of one-sided viewpoint position; the traditional lighting companies do LED, many from the wrong understanding of the beginning to the end of the error analysis, also basically with broken halberds defeat. The lack of a good combination of the two.
If this problem is not solved, although LED lighting domestic enterprises and a large number of production capacity is huge, but in the new product in the global competition, the international lighting giant is still difficult to shake the dominant position, it will be very regrettable. If this convergence problem is solved, the domestic LED lighting is entirely possible to establish a similar LED epitaxial chip and packaging industry position in the world.
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E-mail: mack@archled.net
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