LED subversion of traditional lighting FSL based on the traditional accelerated transformation

Company based on traditional lighting, accelerate the transformation of LED products

The next 2-3 years, the company will be based on traditional products, accelerate the transformation of LED products. Mainly because: 1, although the market incandescent lamp manufacturers exit faster, but the company still has an upward trend in the volume of incandescent lamps. One is from the exit of manufacturers scattered customers, orders, orders to Many a little make a mickle., production, inventory, gross profit is high; two is from the original market demand; three is the company to expand sales in Southeast Asia and europe;

2, the domestic traditional lamps of the average gross margin of about 25%, of which exports the product gross margin of 29%, the company LED new product of the average gross margin of approximately 19%, lower than the traditional lamp gross margin, so companies have more incentive to maintain traditional product production.

Lighting industry huge space, LED products to replace the traditional lamps irreversible

1, the next 2-3 years, the global general lighting market size of about 500000000000 Yuan, of which LED the size of the product is more than 200 billion yuan, China's general lighting market size of about 100000000000 yuan, of which the size of Home Furnishing, with lighting office, shops and industry were more than 26 billion yuan, 25 billion yuan, 20 billion yuan and 10 billion yuan, a huge space industry;

2, LED products to subvert the traditional lighting, with large scale of enterprises, capital and technology advantages, gradually decreased the price of LED products, compared with the traditional products, LED lighting products more and more obvious advantages, the electronic lighting products to replace the traditional lighting trend.

Companies pay attention to the user experience, increase channel expansion

The company's product sales wholesale distribution based model. The company has accumulated more than 3 thousand dealer customers, in the middle of these dealers have more than and 300 dealers opened a FSL store. Store opened not only enhance the viscosity of the dealer, but also enhance the user experience. At the same time, the company also strengthened to expand the channels of support, which includes: 1, the company gave each store 2-3 million renovation costs support; 2, the company increased the high speed rail station advertising efforts, advertising on the site by the year 8 to 32, including Chengdu north station, WuHan Railway Station, Hangzhou East Railway Station, NanJing South Railway Station, South, Changsha QingDao Railway Station, Hunan Province, the province has achieved full coverage of high-speed advertising.

2014-2016 operating income is expected to be 3 billion 8 million yuan, respectively, $3 billion 468 million and $3 billion 935 million. Attributable to the parent company's net profit of 293 million yuan, $337 million and $381 million, net profit growth of 16.28%, respectively, and 13.22%, corresponding to EPS of $0.30, $0.34 and $0.39.

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