LED status: cottage rampant enterprises by fake hype

Recently, the history of Ford and a statement of the paper attracted a lot of people in the eyes of the industry, regardless of whether the former has gone through the formal litigation process, the latter in the end whether the cottage Magnolia series products. With the gradual penetration of LED in the terminal market, in the fight against infringement and rights of the war, the crackdown has been pushed to the cusp of the LED industry.

Shanzhai

In the town, almost no customers not to "street lamp" well-known, far and near ten years of procurement, here gathered about four thousand home lighting stores, row upon row of. Some people say there is Chinese lighting industry "vane" and "barometer", because the domestic popular what lights, this street must respond quickly, on the public.

This reporter visited found that now in addition to a single lantern brand stores, other stores are more or less put on the LED lamp, especially a number of enterprises flat-share a facade, lamp, lamp, lamp, wall lamp, lamp panel, ceiling lamps and so on many kinds, but faces fierce price homogeneity, dou.

"MR16, for example, in order to avoid homogeneity and plagiarism, we specifically developed into 4 watts, but still can not escape the 'cottage' fate. "Leia lighting chairman Zhou Jiaxiang said helplessly.

According to the data, with the end customer acceptance of LED lighting products gradually increased, the overall size of the domestic LED indoor lighting market showed a substantial growth trend, only the first half of this year, an increase of nearly 36%, of which, more than 50% market growth by LED indoor lighting contribution.

At the same time, LED lighting production enterprises competition is also fierce, from the first half of 2011 so far, the number of new domestic LED indoor lighting companies nearly 1800. Among them, the first half of this year, the new domestic LED indoor lighting companies reached nearly 1000.

"In fact, the LED market is growing, but the number of manufacturers is two digit growth, starting for the fast track, the vast majority of enterprises only from imitation, infringement even started, after the market is too big, not easy to control. Ma Shoufeng, general manager of the Dragon lighting told reporters. He disclosed that the company's own research and development, access to practical patents have been "cottage", a serious impact on the terminal sales performance. The company plans to organize action during the year.

"Lighting industry base, factories and shops are too concentrated, brought together a wide range of trends and styles, 'Plagiarism' certainly convenient. Since there are convenient conditions, do not 'Plagiarism' but it seems a bit stupid. "You have" copied "after Mickey photoelectric boss Ma Junwei says frankly not taboo in the interview, started out what financial and human resources to develop new products for you? Just" copy ". The strength of the enterprise to take advantage of the opportunity to participate in a number of developed countries such as Europe and America, copying foreign advanced design. The strength of the weaker point on the "attack" neighbors.

Plagiarism counterfeit, infringement of intellectual property rights not only bear the infamy, likely the risk of lawsuits, as everyone knows this is "common sense". However, 'Plagiarism' is still "happy", "saving" R & D costs to improve performance, and new products to seize the market in the shortest possible time, the fastest profit is the biggest incentive.

Although most of the LED lamps are stereotypes of mass production products, but from the lighting efficiency, cooling system, design, internal structure, and many other things can still have their own. Cottage plagiarism phenomenon exists, will inevitably lead to the proliferation of homogenization, greatly shorten the product life cycle, the market competition is self-evident. Zhongshan Titan lighting chairman Tang Shiquan concluded, LED lighting design and R & D ability are the most difficult, the new LED lighting development and labor consumption of heart to publicize the final original for others to do the wedding dress, empty.

Adults difficult road

"Now there are three companies to choose the settlement of the infringement, but the amount of compensation is only about 1000000 yuan, compared with the current market losses caused by the gap is very large. Ford chairman Shi Jie face a history of depression. Recently, the company spent tens of millions of Yuan R & D, Magnolia lamp, the market fell into less than two years suffered a large area of piracy". Although the history of Ford has begun to take legal proceedings, but to really win the infringement lawsuit has four or five months. Whether the full implementation of the place is also a big problem. "History Jie is very helpless," if the most basic intellectual property rights are not effectively protected, easily be cottage, then who would dare to devote themselves to research and development? "

Many industry insiders suggested that the newly designed products can apply for a patent. This is a safe way of rights. Just on the lamp, so a little attempt an ineffective solution.

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