LED small businesses encounter three doors under a male remember is not difficult to find

The market is not standardized, light, low price; enterprise scale and lack of core technology, management system is not standardized, production can not keep up; product quality can not be guaranteed, lack of testing conditions, the quality of three caused the phenomenon of return, can not guarantee the customer service service is LED small enterprises encounter difficulties at present, but also the three doors of their "".

In the middle school, the reporter read Han Han's "three doors", for the Chinese youth in the education of the "three doors" struggling empathy. After graduation to enter the LED industry, the reporter also learned that LED small businesses encounter three door, struggling to survive in the current downturn in the lighting market struggling. Some people successfully passed the three door, and some people in the "heavy" before the fall of the door.

Perhaps each industry has its own three door, but the LED lighting industry, the door to allow the industry to feel the development of the LED industry barely satisfactory. The quality of the products can not keep up, enterprises are not "awesome", vicious competition in the market "lame" phenomenon has restricted the healthy development of LED lighting industry.

First door: product

The quality problems, technical problems, research and development and patent issues of LED lamps are the first major problems encountered by small businesses. Product homogeneity, quality, but had to compete at a low price, a large number of low prices caused by the phenomenon of serious return, at the same time, the company can not guarantee after-sales service, which is a common feature of China's LED small businesses. Two years ago, LED small business days are not now sad, on the market LED lamps expensive for small businesses to obtain huge living space, many small and medium-sized enterprises to become the enterprise development, of course, there are many small businesses in the first over the heavy door.

Lack of inspection conditions, low prices, poor quality, which has shaken the foundation of many small businesses, and a large number of small businesses so that a large number of defective market. Especially the product inspection, many small enterprises still remain in the stage of manual assembly, production equipment, testing equipment, has a serious lack of aging and other basic equipment, small businesses in the eyes is very proud, even so, some small businesses still can not guarantee the basic equipment.

The second door: the enterprise itself

Small business survival difficult, this is the problem of the enterprise itself. In the lighting market, many small businesses lack scale and core technology, product no characteristics, lack of competitiveness; management system is not standardized, in finance, in the procurement, production, sales in the aspects of the problem; capacity or quality can not keep up, resulting in customer back order, a relatively large amount of inventory backlog effect of inventory, cash flow of small businesses, financial difficulties, this phenomenon is not uncommon.

Reporters interviewed a large number of small businesses with low technical content, the management system is not standardized phenomenon is quite common. The failure of the early record is a long-term result of its own problems: high cost of procurement, low prices, poor product quality, opaque management, systematic, etc.. Medium sized enterprises like this, then small businesses do?

In fact, it is not hard to find the next one.

Third doors: Market

Lighting market is not standardized, the existence of this problem is also quite a long time. Lighting market atmosphere is not very good, shoddy results, consumers of LED lamps greatly impressed.

Low price war, which has lasted for several years in the lighting market. In recent years, in the relevant government departments, the media, public opinion, many companies stationed, but also a lot of small businesses to withdraw from the stage.

Into the lighting industry after the traditional off-season, small businesses more difficult. Itself there are a lot of product quality problems, the subsequent development of the first half of the increase in sales is facing more and more returns, customers no longer single. As the owner of the book, its customers are mostly retail, cheap, large shipments, but over 3 months is still not more than 10% customers, which is mainly caused by quality problems. Medium-sized enterprises like this, not to mention the small business?

It is because of the above three door, it led to the LED industry irresponsible small and medium business owners have run".

The United States -- commercial lighting business: "the curse of the off-season"

According to the LED business off-season "Curse", the general manager of Zhongshan megus Optoelectronic Science and Technology Co Ltd Zhang Dewei share their views. It carries on the detailed analysis to the market and the enterprise two aspects. On the one hand, the light industry is in the off-season, the market downturn relatively bleak, most lighting business, but some enterprises in the market downturn of the atmosphere is still standing, but also the enterprise cannot withstand a single blow, be destroyed on one day. In the off-season maintain operating costs, slow flow of funds and other kinds of pressure makes some weak capital enterprises shall not be abandoned car. Followed by the enterprise itself. Some companies do not have the strength and the establishment, but because of the profit and rushed into the wild, resulting in a muddy market environment, product mix, cohabitation. On the other hand is the lack of core competitiveness, plagiarism has serious homogenization, the price war so the price war will become Balefire rises from all directions., under the cannon fodder, which is invariant under the control of the market. All in all, this is the result of the survival of the fittest under the economic environment.

Home lighting companies - Zhou Jie: find a good source to strengthen their own

About LED of small and medium-sized enterprises how to survive in such a situation, the reporter interviewed Arirang lighting