LED screen production capacity of LED advertising machine or into a new blue ocean

Statistics show that in 2012 China's LED display industry output value of 24 billion 100 million yuan, an increase of 10%. Although the development of the industry, but has shown signs of sluggish growth. In the external environment, national austerity a huge impact on the LED display industry: large performance decrease let LED display rental market weakened, not only a handful of business orders, many rental business out of the market; the municipal engineering construction slowdown, impact on some engineering based LED display business performance is also considerable.

In the outdoor advertising market, LED display share grew from 15.5% in the first quarter of this year to 17.8%, but LED display companies benefit from limited. This is because the LED display advertising market increased from the original point of advertising value gradually recognized by customers, rather than an increase in the LED display advertising point. On the contrary, more and more high-quality installation location scarce, light pollution and other negative factors caused by the large screen outdoor installation approval difficult, it makes advertising operators market difficult, LED display enterprises will be difficult to get new orders. On the other hand, with the popularization of SMD technology, more and more enterprises use of automation equipment, the production efficiency is higher, the market demand for LED display is limited, many enterprises are faced with how to digest the capacity problem.

Companies push LED advertising machine or enter the new marketing new blue ocean

Traditional market demand is weak, but also to digest excess capacity, LED display companies began to refine the display market, and traditional display devices to compete. In terms of technology, with LED chip and package technology upgrade, LED display lamp spacing is smaller and smaller, more and more high-definition. The progress of the industry so that the LED display screen is only suitable for remote viewing restrictions, began to get closer and closer to the audience. LED small spacing and advertising machine is representative of the product.

At present, although the LED small spacing to attract most of the industry and the media attention, but the construction of photovoltaic industry, BDO retop stage enterprise promotion focus on the price, but lower shipments of LED advertising machine more. Retop BDO as Sinopec gas station media equipment provider, signed at more than 2000 pieces of P6 LED outdoor advertising machine orders. Currently there are more than 100 pieces of P6 outdoor advertising machine put into use. In addition, in the indoor high precision display market, and Wanda retop high-end hotel cooperation also brings great imagination space for the LED advertising business. And the photoelectric actively participate in the downstream advertisers in various forums, activities in the promotion of its professional channel named LED advertising machine electronic totem, Phoenix metropolis media has received large customer orders, are used in high-end hotels, train stations and other areas.

It is understood that the current LED outdoor advertising machine is generally offer per square one to twenty thousand yuan, a 122 inch LED advertising machine without considering various configurations, in order to calculate the price of 3.575 square meters, the final price is eighty thousand yuan, if the indoor LED display price is only ten. So, but from the price considerations, LED advertising machine than hundreds of thousands of millions of LED large screen has a larger market space. In terms of media value, compared to the big screen LED, LED advertising machine is easier to form a LED advertising network in the region, the cost is low, easy to be welcomed by regional advertising companies.

LED advertising machine instead of LCD will become the mainstream outdoor media equipment

The display device in the field of advertising, LCD display and LED display has been Each one minds his own business.: LCD advertising machine close to the audience, the media as the radiation range of less than one hundred square meters, LED large screen spread wide, covering thousands of square meters of the audience. However, with the improvement of display accuracy, LED screen broke the restriction is only suitable for remote viewing, many LED display manufacturers began to launch LED advertising machine, and LED advertising machine to compete.

In the industry, companies of different LED advertising machine called retop photoelectric display, LED advertising machine, called Shuabing Riyadh named LED and LED TV posters, posters and other machines. In size, LED advertising machine general Shuabing machine is larger than LCD, the photoelectric named LED Shuabing machine Shuabing machine electronic totem reached 122 inches, PTL MiniLED poster machine have a minimum of 76 inches, while the LCD advertising machine is generally 46 inch, 55 inch, 70 inch three specifications, the maximum in order to achieve 82 inch.

It is understood that the LCD Shuabing machine cost increase exponentially with the size of the growth of more than 100 inches is more costly for the advertising operators, LED advertising machine cost far less than the same size. Advertising as a means of production, customers of equipment cost benefit ratio is very important, because the screen size, LED advertising machine is not easy to be blocked, can carry more information of advertising, visual shock effect, put the content more accessible to the audience, allowing advertisers to maximize the price. So from the perspective of comprehensive income, LED advertising machine price is far less than the cost of LCD, and can receive more than two times the benefits of traditional LCD advertising machine.

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