LED replacement tide is the focus of consumer education is successful

2013-2017 China LED display market monitoring and investment prospects report 2013-2018 China semiconductor lighting (LED) market analysis and investment prospects Research Report

As we all know, the current incandescent lamp is gradually withdraw from the market, the widespread use of LED bulbs has become a trend. However, due to the long-term influence of the traditional lighting on consumers' habits, the LED bulb which followed the appearance and structure of incandescent lamp came into being.

Throughout the entire LED market, whether it is PHILPS, OSRAM and other foreign giants, or NVC, OPPLE and other domestic brands, bulb is one of the essential product line. But from the point of view of the sales of LED bulb lamp, small and medium sized LED enterprises occupy the main position, while the share of traditional lighting companies have also been enhanced.

Current status of LED bubble continent

It is understood that the difference between LED lamps and energy-saving lamps are rapidly narrowing. Compared with the traditional light source, LED lamp has the advantages of low energy consumption and long service life, but its high price has become an important reason to hinder the outbreak of LED lamp demand. But in the past two years due to the sharp decline in the cost of LED chips and packaging, LED lamp prices also appeared significant decline.

At the same time, overseas LED light source manufacturers OSRAM, Philips and CREE are also introduced this year, low-cost LED lights. Where Cree and EcoSmart produced by alternative 40W incandescent bulb LED bulb has dropped to $10 this year, the average price of the global LED light showed a trend of accelerated decline.

As of June this year, replacing the 40W incandescent bulb LED global average price since the cumulative decline of 20.41% since January 2012, while the replacement of incandescent bulbs 60W LED bulb price drop is as high as $33.90%.

Compared with the domestic and overseas market LED bulb prices are generally lower, the domestic part of the brand's 5WLED bulb is the lowest price has dropped to 35 yuan ($6.29), while its 13WCCFL energy-saving lamp brightness similar price is about 11-15 yuan, LED lamp and energy-saving lamp sales are rapidly narrowing of spreads.

The present situation of LED bubble in Taiwan

According to the LED industry survey, in 2012, Taiwan LED bulb lamp shipments up to 1 million 340 thousand, is expected to grow by 20% in 2013, up to 1 million 608 thousand.

Major manufacturers include billion light, delta power, East Bay, too, etc.; in addition, Toshiba and PHILPS by the introduction of new bulb specifications to actively expand the market in Taiwan.

2012 to 2014, with the incandescent lights around the ban, LED lamps began to enter the home lighting market. Because luminous efficiency and price increases, consumer acceptance gradually increased, LED lighting penetration will also increase.

In 2012, LED home lighting market is still the largest in Japan, followed by Europe and North America and other places. However, the proportion of China has increased year by year, in 2013, China's home lighting market size will reach $5 billion 941 million, of which LED home lighting market size will reach $814 million, accounting for 24%.

Other regions, such as Europe and the United States, Japan, Taiwan and emerging markets, policy standards have been introduced as well as manufacturers of positive price strategy is also rapidly promote the development of LED home lighting market. North America LED home lighting market to benefit from the new housing sales volume continued to rise, and the retail price of LED lighting sweet spot coming, home lighting and Energy Star lighting standards are also driving the market toward standardization.

First tier manufacturers spotted the North American market opportunities, Cree, GE, PHILPS and other large manufacturers have launched low-cost or high-performance new products to seize the market.

Japan in 2012 LED ball bulb shipments up to 27 million 900 thousand, is expected to grow to 28 million 500 thousand in 2013.

Mainland China in 2013 the number of semiconductor lighting subsidies will be expanded to 30 million, home lighting products will be incorporated. However, according to the survey of LED professional institutions show that the Chinese market consumer awareness of LED lamps, can correctly identify the number of LED bulb lamp is only 25% of the number of people involved in the investigation.

Therefore, China's LED lighting to open the domestic market still needs full consumer education, so that consumers have a better understanding of LED lights.

Price war in full swing"

In the new round of global LED price cuts, LED bubble again as a vanguard. The rapid price declines, LED factory also rub the knife against the sword. Layout LED lighting, companies began to enter the LED module from the LED packaging components layout, the most intense price war for the LED bulb lamp, LED lamp, not only to avoid the East, but also as the focus of the layout of the product.

LED bulb lamp market, is currently the most bloody throat LED lighting market, fierce competition, some enterprises officially entered full automatic production, the production of South photoelectric LED bulb monthly production capacity has reached 400 thousand of the production scale, the industry estimates, rapid production will lead to a LED ball lamp entry-level specification the price of the product in this rapid decline in more than 3.

In addition to the factors of market competition, the reduction of the cost of material procurement is also a key factor for the emergence of LED bubble. For a long time, the use of LED bulb lamp light source, power supply, heat and other parts of the price continued to decline, but also to some extent, reduce the cost of LED bulb bulb material.

Policy help bubble bubble subsidies ranks

The national development and Reform Commission of incandescent lamp project office director Lv Fang pointed out that, in China lighting Institute of Chinese Lighting Forum, 2013 to promote LED lighting products will reach 30 million, covering products based on tunnel lights, street lamps, downlights and spotlights on the new year