LED product prices fell too fast buyers dare not single

LED lighting threshold is low, but the lack of due personality, how to find their own way of survival?

"Prematurely senile" used to describe the LED lighting market may not be appropriate, but the existence of such a situation: LED lighting is still far from universal, the China traditional lighting companies have already started to pour into the market, disorderly competition in reincarnation of low quality. If the "photovoltaic" is a bubble, so LED has yet to see a bubble, is already showing its age.

Fortunately, there is little doubt that LED will eventually enter every corner of the earth, the market is terrible enough to feed the current lighting companies. But it takes time, perhaps the Chinese market will enter the era of LED faster, more environmentally friendly Europe and the United States is also worth looking forward to.

More importantly, LED companies how to achieve self purification in this process? LED lighting threshold is low, but the lack of due personality, how to find their own way of survival?

In April 25th, Wu Yulin returned home from Frankfurt. He spent 2 weeks in the famous German industrial city, in addition to participate in the world's largest lighting exhibition, but also visited many old customers.

At the show, Wu Yulin saw a phenomenon: 95% of the world's LED lighting lamps are to Chinese enterprises procurement. This makes him feel happy, China's LED lighting industry has the size and professionalism, making it almost impossible to order similar to the phenomenon of textile transfer to Southeast Asia, at least for several years without such concerns.

However, the recession in Europe is a more vexing problem. The exhibition company Wu Yulin Cassius harvest orders are from lighting up to the new and old customers, customer orders, other manufacturers also have this phenomenon, reflect the customer demand, to maintain the original order. In May, in June, Foshan LED lighting exports fell to the bottom, then slowly recover.

For 95% dependent on the export of Western Europe, the strengthening of domestic market development is an inevitable choice. But in the public project market has become a minority game, the situation, according to the business, how to develop the home market? In any case, the domestic market with more and more exports to the domestic enterprises to participate in the export of Western Europe, becoming increasingly fierce is no doubt.

Companies flocked to lead to price declines

Hongkong to participate in the beginning of the year, a 3W ball bubble 20 yuan price will allow the entire venue boiling, but now the lowest price of 3W bubble has reached a single digit. FSL LED division operations director Chen Wenji said.

This Wu Yulin has deep experience. He told reporters that at the beginning of the year, the price per chip LED chip is about three, has now dropped to a piece of five.

In recent years, the upstream LED chip field of huge investment, the price has been reduced to 30% in 2010, the performance index in 2010 year-on-year doubled, while the average price of packaging field compared with 2010 down 40%, the performance is also improved, but relatively slowly. Terminal application product prices are also declining, the original 300 yuan of products with the current $200 of the basic performance of LED products are consistent. "

Companies flocked to the LED industry, is a cause of rapid decline in prices. Wu Yulin said that now Foshan 80%-95% lighting companies are doing LED transformation, and even snow Wright so focused on special lighting of large enterprises, also began to get involved.

Due to the rapid decline in prices, buyers almost did not dare to order, because the price changes too fast, the chip will be cheaper at any time.

This makes the company very embarrassing. Wu Yulin said that the basic stock of Western Europe dare not dare to hold, the customer ordered, they will go to buy packaged chips. Within 45 days of delivery, the loss caused by price fluctuations can be borne.

Some companies suffered huge losses. "This year the Association for research, to the two we think are doing good business, found that they actually lose. Wu Yulin is also the president of FSL Lighting Association, he told reporters that the two companies are due to inventory is too large, the value of devaluation too fast.

But the poor performance of the market, not the full price, demand is the fundamental problem. In May, in June, Foshan LED lighting exports fell to the bottom, then slowly recover. Wu Yulin said.

Many customers are worried about the European economic trends, in addition to maintaining the purchasing power of German customers, other European countries have been greatly affected customers. Wu Yulin told reporters that 80% of the orders in Western Europe to germany.

In China, the real estate regulation has also been implicated in LED lighting, but more problems are, according to the business and home market development speed is not ideal.

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