LED price war will inevitably lead to market confusion industry norms urgent need

LED industry should be alert to policy dependence

Executive meeting of the State Council on the 16 day of this study identified a series of policies and measures to promote the consumption of energy-saving appliances and other products.

Move forward, the central government will allocate 36 billion 300 million yuan, for the promotion of energy-saving appliances, efficient lighting, energy-saving and efficient motor vehicle four categories of products, is expected to stimulate the consumption of about 450 billion yuan, annual saving of about 12 million tons of standard coal, of which approximately 32 billion 300 million kWh electricity.

In terms of lighting products, the central financial arrangements 2 billion 200 million yuan of funds: one is to implement the roadmap for phasing out the incandescent lamp, energy-saving lamp mercury expands the low scale of the promotion, increase efforts to promote rural and remote areas, at the completion of this project 150 million only on the basis of the situation to increase the promotion of 50 million; two is the promotion of LED indoor lighting 10 million products (lamp, lamp and bulb), LED outdoor lighting products 1 million (lamp, tunnel lamp).

The State Department once again pay attention to the LED industry, and clearly come up with 2 billion 200 million yuan to promote, which is undoubtedly a big good news for energy-saving lamps and LED lighting industry.

Indeed, emerging industries need government support, but LED can not blindly rely on policies to stimulate the market. Excessive government support policies will also have side effects, resulting in the development of their own inertia. After all, the growth in sugar enterprises in the fierce international competition is difficult to bear a dangerous situation.

To this end, the government in the introduction of the relevant supporting policies, should be wary of individual companies to seize the opportunity to drill the policy loopholes, or inert, in order to ensure the effective implementation of policies to achieve good results.

LED price war will lead to confusion in the market

An ordinary LED civil light bulbs, from last year to this year, prices have dropped by more than half.

According to media reports, not long ago, Fujian million generations of good photoelectric lighting Co., Ltd. chairman Wu Qingbiao announced that its products across the board price of more than 25%. This move instantly in the industry, opened the pot, and was quickly interpreted as the opening of the domestic LED civilian lamp market price tide, the beginning.

Wu Qingbiao said in an interview with the media, the purpose of the price is to attract large orders of the international giants, to achieve mass production, to seek further price cuts to quickly pry the domestic market. "

After the generation of good price, the price war in the domestic LED civilian lamp market has intensified. Xiamen, a well-known LED manufacturers revealed that a 7W bulbs, last year can sell 40 - $50, and this year can only sell a few dollars a few small factory products 12 yuan - $13 will be able to clinch a deal.

Current domestic LED products really entered the stage of large-scale price cuts? The answer is obviously not the case.

Since last year, although the trend of localization of LED chip is more and more obvious, the costs are declining, and from the macro aspects of favorable policies, but the price of LED products, will never be reduced to a level with the traditional lighting products. The industry generally believes that LED lighting large-scale access to the civilian market, at least around 2015.

The price of this round of competing LED products, large companies are actually in order to attract large orders of the international giants, to achieve mass production, to seek further price cuts, and thus quickly pry the domestic market. Some small businesses is to follow the trend of prices, quality products with the market, trying to grab a cup of soup fish in troubled waters.

As we all know, the current national standards for domestic LED products have not yet developed. It is time that the brand is messy, it is recommended that the public at the time of purchase, do not because of cheap and poor quality products, resulting in unnecessary losses. Brand, at this critical moment, or can be a good measure of product quality standards.

Urgent need to introduce industry norms

Recently, the Ministry of science and technology of semiconductor lighting technology development "released" 12th Five-Year "special plan" (Draft), proposed the establishment of 20 national semiconductor lighting in the "12th Five-Year" period (LED) industrial base, 50 demonstration pilot city, the production cost of LED reduced to 1 /5 in 2011, LED lighting products in the general lighting market share reached 30%, to achieve annual saving 100 billion degrees, saving 35 million tons of standard coal.

Compared with traditional lighting products, LED lighting products with long life, high light efficiency, low radiation, low power consumption, has obvious advantages of energy saving and environmental protection. According to statistics, the current global lighting electricity consumption accounted for 19% of total electricity consumption, the use of existing LED efficient lighting solutions can reduce energy consumption by at least 40%, less emissions of carbon dioxide per year of 5.55 tons. Some experts assert that the future of LED lighting market share will reach more than one trillion yuan.

For the semiconductor lighting technology development in 12th Five-Year special plan (Draft), the industry generally welcomed.

Indeed, in recent years, accompanied by the explosive growth of the LED industry, the emergence of a large number of "landing" business. Even do logistics, do tires, operating the canteen are crowded in to do LED. In Guangdong, many of the original hardware enterprise LED lamp back from the upstream procurement, after a simple assembly, has also become LED enterprises.

At present, the LED industry is facing the opportunity of leap, but at the same time, the industrial environment is quite chaotic and disorderly. This situation with the rational regression of the development of the industry, must go through the process of a mighty wave crashing on a sandy shore. At this point, the industry urgently needs a normative document, the introduction of the plan can be described as timely rain".