LED price dilemma: the whole industry chain packaging enterprises closed down price surge

Focused led price dilemma

LED lamp prices fell still "too"

Most of us have become accustomed to the use of incandescent lamps and energy-saving lamps, but according to the national development and Reform Commission recently announced the China phasing out incandescent roadmap for the draft, starting in October 1st next year. China will gradually ban the import and sale of incandescent lamps for general lighting. By 2016, a complete farewell to the stage of history, there is a forecast data that, after all the incandescent lamps are replaced, China's annual energy saving will be more than 48 billion degrees. Energy saving lamps, halogen bulbs and LED lamps instead of incandescent lamps, is becoming a global trend. The energy saving fluorescent lamp in the face of mercury pollution, so it is LED lamp, LED light source, has become a popular product, it is not only of high brightness, long life, and more than about 40% such ordinary energy-saving fluorescent lamp. But the LED industry is far from being happy.

In Shanghai a lamp wholesale city, the reporter learned here business lighting stores with more than and 100 stores, which involves the operation of LED lamps is less than 10, and this year led lamps prices fell sharply, the price of many products has fallen by nearly half.

NVC haoshijia Lighting Plaza Store Manager Shi Haixia told reporters that this is the same as 5 beads, power is 8W, on the basis of this year our price is only 120 yuan, it is cheaper than last year doubled.

Reporters learned that in July last year, a 8 watt led ceiling lamp sales price of 293 yuan, in June this year the price is 120 yuan, led grille lamp single head from last year's 180 yuan fell to 100 yuan, down LED decreased from 370 yuan to 230 yuan this year, although many products prices fell LED nearly half, but with incandescent and energy-saving lamps prices is still poor, for example, led 7W lamp will be 90 yuan, and energy-saving lamps as long as 10 yuan, more incandescent lamps need only about 1 yuan.

A Shanghai consumer told reporters, like my 90 square house, all with LED, then add up to about $12300, but I use energy-saving lamps as long as thousands of dollars on it. Another Shanghai consumers told reporters that if the price is high if ordinary people is certainly not acceptable, if its price down, accept the number of people, then this product will spread out, it proved successful.

The NVC store sales table can clearly reflect the average monthly sales of the LED lamp, the lamp sales accounted for about 20%, accounting for 70% of the energy-saving lamps, incandescent lamp and other lighting materials accounted for 10%. Most of the business owners said they would not only sell LED lamps. Because ordinary consumers can not afford a moment.

Haoshijia Lighting Plaza merchants told reporters that people feel so cheap in the daily habits, once so high, do have a bit of pressure, long road, I estimate the mass of people, Chinese reached 80%, I estimate no 15, 20 years is not realistic

Focus LED price dilemma

LED whole industry chain price packaging business surge

Although the LED lamp is optimistic about the industry, but obviously in household lighting is not the main, in the LED industry chain, several major industrial chain is a sapphire substrate, LED chip, LED packaging and application, is regarded as the light source of LED sales straw, the most important is the downstream market, but the market is so weak, LED the upper and middle reaches of the product is bound to be affected.

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