LED price competition white hot industry development has a long way to go

Capital chain has been the lifeline of enterprise development, as the saying goes, "money good things", "lack of what, not money" is the truth. But this year, affected by the economic situation at home and abroad, China's manufacturing sector is a depression, many companies in a variety of factors under the attack, the capital chain is facing the risk of rupture. As a result, some enterprises due to shortage of funds and collapse, the boss have run". This phenomenon has also occurred in the LED lighting industry.

Not long ago, a scale of billions of dollars on the size of the LED business owners foot in Shenzhen, to other LED lighting company boss left endless thinking. LED lighting industry market is immature, technology research and development is difficult, difficult to promote, EMC mode exists in name only. The future Chinese LED lighting industry where from?

The famous entrepreneur Feng Lun in a real estate forum on how to resolve the problem of enterprise capital chain rupture is pointed out three ways: the first way is when the "fanpaopao", go for the thirty-six meter; the second way is to do a "Tan Qianqiu", the third way is to do ningsibuqu; "strong pig", and then persist for 36 days and his lean 300 pounds to 100 pounds, eat and drink but also to adhere to the people's Liberation Army to. Needless to say, the third road is really the best choice for companies to do LED lighting. In the development of enterprises trapped and the shortage of funds, the enterprise should give their "downsizing", reduce investment, prepare for war, to hold the line, hold the line, because the "run away" is illegal, eventually will be out of the market.

However, to do the LED lighting industry, pig is not easy, it has a long way to go.

Price war, the shackles of enterprise development

Stimulated by the policy and government departments, in recent years, China's LED lighting industry has shown rapid development momentum. Many people believe that the LED lighting industry is a very broad prospects for the industry, there is still much room for development in the domestic market, and even in some cities is a pillar industry. Several major problems brought many enterprises to the LED lighting industry, one is overcapacity, the market is unable to digest; two is the price chaos, the price war intensified; three is a motley crew of flooding the market, product homogeneity seriously disrupted the market order.

Insiders said that the current LED lighting industry price war is very tragic, price competition has been a threat to the survival of many companies. LED lighting products with high technical content, the need to invest the necessary funds to do research and development support, R & D investment funds to some extent raised the cost of quality products.

Price competition is intense, the enterprise profit comes from? Therefore, the strict control production cost appears very important. Some non brand enterprises have walked into the errors of cost control. This part of the enterprise is not through large-scale production, increase the superior product to improve product added value, but in the hands of raw materials. Cut corners, and finally will only move stones to their feet. Product quality can not keep up, for the brand to do business, is tantamount to chronic suicide. The military in order to compete for market, shoddy, price competition, and restricted the development of LED lighting industry. Therefore regulate the industry and market consolidation urgent.

Home lighting: far water does not quench thirst

As everyone knows, LED lighting industry is quite promising, many enterprises rushing headlong into the influx of LED lighting industry, the market growth spurt in the short term. For this is not very mature industry, its market affordability and support point in where?

At present, the protagonist of the lighting market or fluorescent lamp. Fluorescent lamp with excellent performance and some large brands of market led, has been recognized by consumers. LED lamps are not familiar with the people, in addition to commercial lighting and lighting projects have a better application in the field of home lighting is still in the blank stage. Although the day before the state expressly, until October 1, 2012, the market sales of more than 100W to ban the incandescent lamp. Incandescent lights are disabled, but there are energy-saving lamps. How long will it take for LED lighting to be known.

In addition, LED lighting technology is not very mature. Although many experimental data of LED lamp makes eyebrows, but with unsatisfactory results. To a large extent, which restricts the LED lamps into the homes of ordinary people.

Product homogeneity hinder Industrial Development

LED lighting market product homogenization phenomenon is very serious, but not on product design, technology research and development is difficult to break, if not as like as two peas products, strong brand support, to stimulate sales only price competition. Many companies have to admit that there is no proprietary technology, more is the introduction, imitation. If there is sufficient capital investment in research and development, the development of different products, such as commercial lighting, home lighting, engineering lighting and other products to adapt to different customer groups. In addition, the real-time update of the product, so that the brand continues to enhance the grade.

At present, there are a lot of traditional lighting companies involved in the LED lighting market, but the LED lighting is still a lack of strong brands to do the market benchmark. The country does not have the relevant industry standards to be standardized, so led to LED lighting market chaos.