LED potential electricity supplier sales channels

In the recently held 2013 Shanghai international new light & New Energy Lighting Forum, from honyar strategic brand Department Deputy General Manager Wei Qi to carry out on the mode of electronic business to traditional industries, sales to the current state of the overall development of the electricity supplier market Chinese and LED products in the electricity supplier channel are analyzed, for the development of the rapid LED industry, need to make full use of the advantages of electronic business platform promotion and sales of products.

IResearch consulting data show that in the past two years, China e-commerce market size to maintain a steady growth, growth rate of more than 20%, the small and medium-sized enterprises B2B business accounted for the total market turnover 53.5%, along with the electronic commerce market continues to expand, C2C trading volume also gradually increased, is expected. In 2016, C2C and B2C each accounted for 50%. In the field of B2C, accounting for up to 56.7% of Tmall, the largest platform for the B2C; the top ranked Jingdong, accounting for the proportion of 19.6%. From the Tmall platform data show that the overall increase in sales trend of lamps lighting category, in 2011 March, the category of sales of 50 million yuan, to 2011 double eleven, lighting total sales exceeded 200 million yuan; 2012 double eleven, lighting category sales amounted to 600 million yuan, an increase of 200%, the source of these products accounted for approximately 10%, Tmall LED 150 thousand times daily search platform.

Lamps lighting trading channels significant regional differences, mainly in Guangdong, Jiangsu and Zhejiang provinces, including Guangdong province accounted for 13.12%; the city, Shanghai, Beijing, Hangzhou, Shenzhen and Guangzhou in the top five; buy Lighting three become young people aged 25-29 in Tmall, the proportion of the population aged 30-34 25.09%, through the sale of products Tmall platform for the next line of lamps lighting manufacturers of well-known manufacturers, Tmall in the category of business in the shop more than 40% certified lamp seller; higher concentration, 62.73% sellers located in Guangdong Province, 12.70% sellers in Shanghai, including Guangdong city of Zhongshan province will focus on the 46.35% Tmall Lamps lighting the seller.

For the traditional lighting manufacturers, the online channel potential and higher growth, more and more consumers choose online shopping, with the development of the electricity supplier channels online sales promotion are not contradictory, traditional companies fought electricity supplier platform, facing the challenge in talent reserve, information system, business model etc.. Wei Qi, a special mention of product storage and logistics is a major challenge faced by traditional manufacturers, furniture manufacturers in 2012 when eleven double the time to complete the delivery of the goods sold for the next two months, the double.

Wei Qi believes that not all of the traditional enterprises are suitable for electronic business platform, high-level do not attach importance to the core team does not match the ability, product and brand differentiation is not suitable for enterprises are not blind to go into the electricity supplier platform.

For LED product manufacturers, the electricity supplier channel is a good platform to promote the sale of products, but also with their own product characteristics, the company's development, must not blindly cut into the electricity supplier platform.