LED positive non difficult puzzle most probably it did not actually happen to be announced

Market jittery, industry fast, the state has issued a series of incentive mechanism, LED enterprises give dying kicks in the edge of life and death. And the reason for the current LED dilemma and why?

Problem one: no real market

As we all know, because the LED market penetration rate is not enough, the public awareness of LED has been in a strange. Although some enterprises in the industry is the leading brand in the industry, however, in the market to get consumers to get mass first-class brand trust seems never never appeared and true identity, the whole industry will invest in the eyes of the market always put it in that a small hotel, shopping malls and test the national compulsory bidding the poor in engineering project.

The huge cake market share only that a small share, LED companies rush on like a swarm of hornets head into the narrow space to snatch and run at a low price. It is not difficult to see, they hit the market but the head broken and bleeding, the industry is still not improved, and broad market Home Furnishing is on the side of secretly laughing.

Question two: marketing efforts are far from in place

LED industry business sales model has been too dependent on traditional channel dealers, an irreversible representative of the emerging forces of fresh forces are quietly struck, they are professional managers!

"Do not see the rabbit does not spread eagle", the market has been between the temperature is not fire. Due to the narrow vision and professional degree is not enough, due to the traditional dealers based on the front of the gain and loss and the interests of the face shop operating costs, dealers will time and concentrate the traditional business of the main products; used to see them in the LED professional degree and how many? In fact, it seems reasonable, dealers will not become a real push LED market! Get effective fast start in the market, the lack of long-term vision of the dealers will YiHongErShang; so, the future of the LED market will follow the traditional lighting industry experience, overall situation in the industry will fall into a vicious spiral and chaotic situation. Therefore, the hope and future of LED can not be pinned on the traditional dealer.

Conversely: rich and vibrant with long-term occupation managers, they have a completely different from the dealer's height and depth of understanding and thorough understanding of LED. Young managers perennial came to the front line, and confirmed and convinced that LED is bound to usher in a change in the traditional lighting lifestyle and can bring the traditional pattern of subversion of the current lighting industry. They have a modern marketing awareness is the real LED to enter the market pioneer, they are the future of China's LED hope and future.

Question three: the state of the LED bidding policy caused unfair competition in the market

In 2012, the Central Committee of the three national ministries jointly bidding LED financial subsidy project, an annual production capacity of 200 thousand units in this threshold ", immediately will be most determined in the emerging LED companies in the field of struggling to forge ahead to shut out.

How can LED as an emerging industry, the market is still in the immature stage and the industry standard has not yet been established; the market capacity is so small, the real target customers are not effectively formed; and the market digest LED ability so unsatisfactory, how true which companies with an annual output of 200 thousand light LED lamp production capacity? As a result, it is not cheap the traditional lighting companies, left a new LED companies and companies? Winning the traditional lighting companies (including malicious competition subjective awareness of LED enterprises) to enjoy the financial subsidies from the state taxpayers. Thus the pure market operation behavior of the new LED enterprise strangled in the cradle of the new. Fair and open?

Back to the ten thousand step, even if the annual output capacity of the successful bidder to reach 200 thousand, in line with the requirements of the bidding, the company's ability to sell to the market really have several copies? So, those in line with the so-called bid requirements of LED enterprises (including traditional lighting companies) in the scope of the application of national financial subsidies who can really guarantee no water? Sold abroad and calculate it? It is not our people's tax money directly from foreigners! Foreign people are not happy?

Reviewing the main body of the market economy in the international society, the role of the government in the market is the function of management and service. If the specific intervention in the market economy, the use of financial subsidies may break the normal balance of the development of the LED market, tangible intervention lost the invisible hand of the market". And lost in the market "the mediocre, capable, strong Heng Qiang, concerning the true essence of market elimination"!

Because of the lighting industry started in the late, want to in the field of real force LED companies looking at the financial subsidies may be only with (against the technical threshold set must be fully recognized by them); in the LED lighting indoor this market should be Home Furnishing not in the scope of national strategic regulation within it, they must in a deep introspection. Of course, the national strategy of the industry must be excluded from the hands of the market economy.

Each of us should position itself, in modern society, we should withdraw from the stage of history that moment call everyone, convenient new forces to the stage of history that a moment to debut.