LED outdoor business as the market potential of large LED cognitive need to strengthen

Chinese July 25, 2013, sponsored by the association of lighting "2013 China LED Lighting Forum held in Shanghai International Conference center. The global market research firm TrendForce's green energy division LEDinside chief analyst Mr. Chu Yu Chao was invited to attend the forum, and made a wonderful speech on "Outlook" in 2013 the global LED lighting market.

In 2013 the global LED lighting market: outdoor lighting change tide outbreak, commercial lighting A new force suddenly rises. first, Mr. Chu Yu Chao from a macro perspective on the development in 2013 the global LED lighting market trend analysis. He pointed out that the gradual increase in the efficiency of light as well as the continued decline in retail prices, driven by the rapid growth of market demand for LED lighting applications. And this market demand will be the first outbreak in the field of outdoor lighting. 2013~2015 will be the global LED outdoor lighting replacement tide, affected by policy support, LED street lights and tunnel lights in Asia will be a large number of installations, including China, Japan, Taiwan, the most positive market performance. In addition, including Thailand, Russia, Latin America and Africa, including other emerging markets, will also usher in a large-scale street lighting in 2014. LEDinside estimates, under the policy, the annual growth rate of global outdoor lighting output reached more than 29%. In North America, along with the implementation of non home construction and the growth of the subsidy program, LED commercial lighting demand is strong fermentation. LEDinside predicts that in 2013 the global LED commercial lighting market capacity will reach $10 billion 809 million, while in 2015 is expected to reach $16 billion 818 million. LED lighting awareness is only 25%, still need to strengthen the propaganda notably, LED lighting although the advantages of energy saving and environmental protection in the field of commercial and public lighting by fast, but in the field of low permeability home lighting. Mr. Chao at the seminar demonstrated the recent research results on Chinese consumers' awareness of lighting. The study was initiated by LEDinside, from the AVANTI to the sand net 3000 netizens questionnaires, the aim is to understand the key elements of China consumers LED lamp cognition, buying habits, purchase channels, brand awareness and other effects of lamp purchase behavior. The survey results show that 3000 of the subjects were able to clearly understand the energy saving lamp up to 63%, can clearly understand the incandescent lamp is also 53%, and can clearly understand the LED bulb only about 25%. Thus, the promotion and popularization of LED bulb strategy has a long way to go, how to effectively enhance consumer awareness of LED lighting is the key to open this huge market.

In the purchase way, Lamps City / city lighting or hardware store is the main purchase lighting pipeline; in addition to product quality, cost-effective, affordable price is an important consideration when consumers buy bulb. To this end, LEDinside remind businesses, LED lighting design to be closer to the needs of consumers, high performance color, the use of a variety of functions, cost-effective products are more likely to be favored by consumers.

Forecast global LED industry chain future: finally, stored in the global LED industry chain of super Mr. do the following predictions: Mr. Chu also reminded, from the backlight industry point of view, excessive investment LED excess capacity can also turn to lighting. In the future, in the light of the LED lighting efficiency, life expectancy will lead to lower demand, LED will no longer be lucky to have a huge market to absorb excess capacity. This is worth the vigilance of the industry.

1.LED backlight demand growth slowed down, will cast the variable for the lighting market in the second half.

2.LED lighting output and permeability will continue to grow.