LED "moving" channel war first heating

Since 2012, LED gradually from the outdoor lighting market to the indoor lighting market penetration, industry analysts believe that in 2013 is the golden period of development of LED indoor lighting market, LED indoor lighting era will come.

In the LED indoor lighting market structure is not yet clear, many of the LED manufacturers in Dongguan has begun to actively layout of the market, open up channels to snatch the development opportunities.

2013 into the LED indoor lighting market key year

Zhang Huatao enterprises in the production of LED products, the face of the customer is the major hotels. This year, Zhang Huatao apparently busier than last year. He told reporters, this year, orders increased significantly compared to last year, an increase of about 50% over last year. "

2013 domestic LED indoor lighting output value will continue to maintain a high rate of growth, is expected to reach 55 billion 700 million yuan, an increase of 66%, the output value will exceed the scale of landscape lighting, becoming the largest LED application market segments.

Under this background, many Dongguan LED companies to force the indoor lighting market, insiders told reporters, in addition to the LED market has been operating outside the enterprise, some had no experience of LED company, also began to get involved in the indoor lighting market.

Dongguan KingSun famous LED companies will also increase the indoor lighting in the field of investment in this year. KingSun reports show that the first three quarters of 2012, the company achieved indoor lighting business revenue 55 million 251 thousand and 800 yuan, accounting for 9.32% of total revenue. KingSun chairman Li Xuliang told the media that, in 2013 the stable outdoor lighting business growth, will increase investment in terms of indoor lighting.

LED awesome channel construction enterprises to seize the market opportunities

As the indoor lighting directly to the end customers and consumers, therefore, the importance of the channel can be highlighted. It can be said, who mastered the channel, who will seize the initiative in the indoor lighting market, so many Dongguan enterprises have begun to force the channel construction.

Zhang Huatao told reporters, recently, he participated in a number of lighting exhibition, found that many LED Lighting Companies in the exhibition, hit the investment advertising, looking for the right franchisee.

It is understood that some of the strength of the leading LED companies in Dongguan this year will increase the channel investment efforts, select a number of high-quality dealer channels to cooperate to develop indoor lighting market.

Another person in charge of the LED company in Dongguan, told reporters that this year, the company will focus on building channels, first in the development of agents and franchisees in Southern China, in order to achieve market development. Many companies believe that, in the era of LED indoor lighting, the construction of the channel has been urgent.

In addition to agents and franchisees outside the canal, a number of Wando enterprises also have some innovation in the channel construction. For example, Dongguan City, Yongxing Electronic Technology Co., Ltd. and Shenzhen state Ning new energy investment Co., Ltd. reached an agreement with the national sales channels to expand the domestic market.

In the choice of dealers, some companies are no longer simply the pursuit of quantity, but pay more attention to quality. According to the person in charge of a large LED companies, they want to find the country's high quality dealers this year, more attention to those who have a good dealer distribution channels.

LED companies need to work in the market segments

For LED indoor lighting market, the industry believes that, on the one hand, the huge market demand, on the other hand, the brightest LED vendors have not found the right breakthrough mode.

In the traditional lighting market, companies have been divided each sub category and market segments, brand ladder has also been formed, their respective brands have a stable consumer groups, unique resources, designers in the invisible channels to enjoy high visibility in the minds of the traditional dealer in the terminal market.

On the other hand, LED interior lighting market, many LED manufacturers have only introduced a variety of new products, but did not take into account the difference in the entire market competition. Overall, the current LED lighting market in the pack melee stage.

The industry believes that, for the LED enterprises in Dongguan, in order to expand the LED indoor lighting market, the need to work in the market segments, should have their own clear positioning, in some areas of deep plowing.