LED marketing strategy in the Internet Era

Author: Luo Haibo LED e-businessmen, founder of

A recent period of time to contact different enterprises in the LED industry chain, many people have asked me about the business thing, especially for LED lighting manufacturers, many companies want to do business (Tmall), after I exchange asked questions will probably answer "to your enterprise gene (comprehensive factors) not too B2C to do the right now not suitable electricity supplier or focus on the B2C, but the network marketing is definitely can do. "

Electricity supplier circles often say a word, the future belongs to the traditional enterprise which understand the Internet, then, here I also say, the future of the LED industry, are owned by the Internet era of corporate culture. "

Haier's Zhang Ruimin once said, "the growth of an enterprise depends on the pursuit of enterprise strategy and organizational structure. This change is bound to involve people, so the role of stakeholders must also be transformed. To ensure the sustainable development of this business model, the key lies in the establishment of the Internet era of corporate culture. "

LED marketing strategy in the Internet era should be like?

We must first understand the characteristics of this era, in this era, the "consumer" is reduced to "whole person", "rich people", instead of "target groups", "exchange" and "trade" was promoted as "interaction" and "resonance", from "the value proposition of marketing the difference function and emotion" is to "deepen the spirit and values of the corresponding", this is the era of marketing idea, this time should be the enterprise marketing center to actively interact with consumers how to respect the consumer as the "theme" values, identify and meet their deepest desires and create worry, let more consumers participate in marketing value.

Understand the characteristics of this era, we have to figure out what the Internet can bring us what? 1, can direct sellers (this is a lower level view) 2, the enterprise brand marketing out 3, consumers and customers to participate in collaborative marketing value reconstruction.

Based on the above statement, return to the LED industry, the traditional marketing strategy must change, the original business model has lost competitiveness; the whole social business ecosystem structure is bigger change, and this change is constant in the destruction of old commercial system that set the original (this from the lighting city the traffic is less and less, many lighting stores closed can be reflected out), reasons for this situation is because consumers change his buying behavior in change, and this change is almost irreversible, and the enterprise at this time if the old do not know how to adjust, I exaggerated say, you are dead, one day your enterprise future will be eliminated by the industry.

Since want to make changes, and must be incorporated into the strategic level to deal with, is not simply a Tmall store, but it is a systematic engineering, here I talk about personal views, points out some problems that must be solved.

First, a number of projects

Our team in the LED industry chain to promote service packages, encountered such a situation, we have done nothing before, 2 years will not intend to continue to walk through the network channels. For him, my attitude is able to understand the grievances of the old man, but can not understand the ignorance of the boss. If you have this attitude to face the market, perhaps in the near future, in the market can not find the enterprise. This phenomenon caused by it? For less than 30 years of age who may be actively involved in the construction of network channels, and over 40 years of age, most will resist psychological reasons, most are starting from their own environment, and not from the external environment and the enterprise development needs to carefully analyze the current market situation.

The guidance of the traditional enterprise boss execution is very strong, as the age of the Internet marketing strategy must change, personally battle command, that the matter quickly, try to quickly establish the internal trial and error, small run, fast and error "such operation mechanism, the enterprise network marketing project soon to do up.

In the LED industry, but also encountered hesitant boss, it is easy to be affected by the outside world,

During the consultation period, also encountered the "foundation" very good business, such as Heshan gmy, hard power and soft power have a good foundation, the soft power I mainly refers to the enterprise culture and their interpersonal style, which I personally feel, is all enterprises I met in the enterprise culture, the best one, engaged in enterprise culture, chairman of Hong 200127 gmy let me admire the enterprise such as gmy, but the lack of a good operation team and other various conditions, are very good.

Here I want to say a little detail, above the three companies to partner attitude, wherein the first and third is so I feel very comfortable cooperation, whether it is the boss, or to discuss cooperation with generous cooperation degree all make us feel a kind of sincerity and respect, we present is doing on behalf of service, cooperation with enterprises is not a simple trading relationship, another do not so good, this point in the choice of outsourcing strategy