LED market season hot situation of enterprises to prepare for war

With the traditional lighting market chill compared to LED market this year can be in full swing. Thanks to the national energy-saving emission reduction and the national large-scale lighting projects, the last two years, LED officially into the fast lane. Especially in this year, affected by the national macroeconomic and production costs, many companies stepped up and launched the LED project.

Consultant senior researcher He Zaihua pointed out that due to the large-scale expansion of production capacity, most of the LED enterprises in the first half of this year are facing a very fierce competition, due to the rising costs of raw materials, product prices fell sharply, therefore, the enterprise profit is very serious challenges. With the arrival of the traditional peak season, LED companies began to layout in advance, hoping to take this opportunity to fight back, quickly reverse the current weakness of the situation, by sales to enhance the current market performance.

From the observation of development trend in the overall market, upstream costs decline is the trend of future development for a long time, although the price for the enterprise is the best performance booster, but obviously, the price is not suitable in the LED industry, on the contrary, the current LED products have gradually entered the price war, the market is still in the early stage of promotion, are also very sensitive to fluctuations product price. In this season to prepare for the war, many companies have channels, product two-way assault, not only want to occupy a place in the domestic market, but also hope to be able to share a good opportunity in the export.

Investment advisor research director Zhang Yanlin pointed out that from the observation of current market segments, in fact in channel construction is very slow, compared with the traditional lighting products, LED lighting products due to the high price, low penetration of the reasons why it is difficult to breakthrough the traditional channels. In particular, most of the coastal enterprises have fought in foreign markets, to abandon the domestic market building. Faced with a huge domestic LED application market, LED companies want to seize more market share, channel construction is very important.

According to the investment adviser released "2011-2015 China semiconductor lighting (LED) industry investment analysis and prospect forecast report" shows, according to the relevant data show that in 2010 China's LED annual output value has reached 120 billion yuan, the overall size of the downstream applications reached 90 billion yuan. Although the market outlook is good, but in addition to the price of LED lighting into the mass consumer market constraints, the lack of LED lighting testing standards, but also become a barrier between the LED lighting and consumer markets.