LED market in the second half of the seven must read the story"

No.01 price: only continue

The second half of the price will certainly go down, the whole year is expected to decline by an average of 20% is normal. "Linsen lighting deputy general manager Lin Jiliang said. Since entering 6, July, many LED companies have opened the dealer order meeting, the reporter also found that the new products, especially in the circulation of light products prices have varying degrees of decline.

Not only domestic brands so, multinational brand prices are not much better. July 15th, PHILPS announced the launch of a new generation of LED light bulb series in Taiwan, the entry of 7 WATT LED bulb is only $82, compared with last year's entry price of about $20%, some of the product decline is as high as 33%.

In order to challenge the current mainstream specifications in the convenience store 8 watt LED bulbs, PHILPS's latest price drop of up to 8 watts up to 33.39%, and the price is only $100 million yuan light. As can be seen, PHILPS actively into the LED lighting industry, has entered the field of general lighting from commercial, architectural lighting.

Even if it has been dubbed the high value of LED street prices continued to decline. According to statistics, in the first half of this year, the average price of LED street lamp has dropped to 13-15 yuan / watt.

LED street prices continued to decline mainly due to:

Chip and packaging devices and other raw materials prices continue to decline; more and more enterprises into the field of LED street lamp, the market competition is becoming increasingly fierce.

No.02 foot: time bomb

2013, China's LED industry, is destined to be a terminal outbreak and full of crisis year. In the promotion of macroeconomic policy, the rapid development of LED industry, due to price, technology, products and other aspects of the breakthrough, the terminal market has slowly opened.

But at the same time, many traditional companies to switch to the LED industry or many large LED companies continue to expand production capacity, to the market caused greater squeeze, overcapacity situation has not changed. After the channel construction, the heat distribution price surge, LED industry is entering the era of meager profit.

Even industry experts said that the industry will face a short term cold wave, reshuffle inevitable. The next two to three years, China's downstream LED will have more than 40% of the plant will be closed down or transformation. Low-end LED lighting business failures is a normal phenomenon in the industry, but the low-end LED products popular in the market, the future development of the LED industry cast a shadow.

July in the Southern China area and a number of LED plant declared bankruptcy. Mainly by the China reorganization of the shadow banking policy affected, including LED and solar energy are listed as in restrict loans "six idle capacity" industry, making short-term turnover LED, plant problems, recently in Zhongshan, Foshan, Shenzhen and other regions of LED mills closed frequent, a conservative estimate, there are at least a year more than 100 LED, the closure of small and medium enterprises.

In the LED industry, the company has been difficult to cause the collapse of sympathy, more worried about the poor quality of the market LED lamps on the industry. Earlier, the Guangdong Provincial Bureau of quality and technical supervision of the indoor lighting LED lamps sampling results, more than 70% failed.

Some manufacturers take the traditional lighting products of the old, to seize market share only lower prices, so corporate profits less, decline in the quality of products, and the need for additional funds to replenishment, customer service, forming a vicious spiral.

No.03 channel: continued fiery

2013 is known as the first year of the LED terminal, referring to the first year of LED product applications, especially the market application of LED lighting products. Market demand is also poised to enter the critical period, so the company's market channel war started. Channel of the world".

Domestic OPPLE, NVC, three male Aurora enterprises continue through the integration of the way to expand their scale, strengthen the quality and quantity of outlets. It can be imagined that the second half of this year, both in the international or domestic LED lighting market in China, the competition will enter the white hot stage.

The international giant on the mainland channel layout is also attached great importance. In June this year, PHILPS has stressed the need to accelerate the realization of the strategic transformation from the lighting parts manufacturers, integrated lighting solutions provider to build closer to the local market LED business model.

Coincidentally, in July 8th, SIEMENS officially split its subsidiary OSRAM (OSRAM) listed in germany.

OSRAM is expected to increase efforts to expand the Chinese market LED lighting market. In fact, OSRAM is also vigorously layout of the Chinese market.

OSRAM's LED packaging plant in Wuxi plans to put into operation in October this year, also set up a LED R & D center in Shenzhen; Foshan factory LED lighting terminal products are also up.

Thus, the future of several major international lighting giant competition, especially for the Chinese market competition will be more intense, the pressure of China's local LED lighting industry chain will increase.

At present, the traditional lighting companies and emerging LED lighting companies over reliance on traditional dealer channels.

LED lighting companies lack a set of dealers, stores and electronic business platform and other diversified channel system support.

Most companies want to explore a set of suitable for their own channel system, I believe that the second half of China's LED lighting channel construction watershed, more innovative and effective channel model will be explored.

No.04 expansion: non-stop

In the first half of the industry to pick up, as well as a huge market prospects, many of the LED lighting applications based on many domestic and foreign enterprises to seize the lighting market