LED market atmosphere to build a comprehensive competitive crisis is king

From the winter of LED to LED investment boom, LED display and LED lighting has been a hot topic. The LED display has been widely used in advertising media, sports venues, theatrical performances and other fields, has become the most mature as a market segment Chinese LED applications. Anyway, LED's game is still going on.

At this stage, many LED companies are doing some adjustments in response to changes in the market and price fluctuations. 2012, a large number of LED companies choose to embrace the listing. The development of each industry, from birth to maturity, basically have to go through a brutal fight. Any industry is a necessary process, the LED industry is no exception, then we face this situation how to face it?

The industry believes that the face of such confusion in the market. Enterprises should know their position. In fact, the essence of many ways is to find out the difference of the product. Find out what the real market needs of the application, and then to design, manufacture such products. But as long as the industry to maintain rapid growth, the development and survival of enterprises should not be too big problems. From the beginning to the slow growth of the price, which is a mature industry and become a big industry encountered a necessary process. Therefore, enterprises should clearly know that they are in that position, it is necessary to face that group. As long as they find their own strengths, to find a suitable customer base, the product can be the ultimate survival in the game. Or to find a larger space for development.

From the current point of view of the mainland LED industry competitive level, but also in the basic price competition. How to go beyond the competitors, build competitiveness.

First of all, from the pattern of competition in the industry to find out clearly the most typical, the most representative of the competitors, to focus their energy in the most important place, do not put themselves into the almighty. Unless your business is really big, tough enough to fight against all of the industry.

Second. To in-depth understanding, to analyze competitors. In the main competitive advantage, to explore how to use their own advantages to the game, to win the competition. The use of innovative elements of competitive elements, with services to compete with the price, with the pipeline blocking the brand, etc.. Only understand the opponent, in order to better do their own.

Give yourself a clear positioning, the focus can only produce a powerful force, abandon those look perfect idea, to concentrate its limited resources and energy, to adhere to a market segmentation, strive to become the leader in this field. When people think of this product, they think of you. The traditional barrel theory has been out of date, it is difficult to do everything, only stick to their strengths, this advantage will be the ultimate success of the road.

Think of a large enterprise under the pot of a large number of people, but the sparrow to eat peas - to get out of the examples are not a few. Facts have proved that money is right, but not the right thing still can not do. Many LED enterprises, the occupation of every corner of the market, of course, the survival of the strong win, who is strong? That depends on which side. Therefore, enterprises should put their own strengths to play out, do specialize! The market is so big, that is not a big cake?