In order to better capture the market, many LED lamp manufacturers have set foot in the LED field to join, for a time, such as Dingju led joined the model shop franchise stores such as bamboo shoots after a spring rain flood across the country now, a lot of LED lamp manufacturers believe that as long as the stores open up million things down, but things are not so simple LED, lamp manufacturers must base from the following three aspects to lay led join:
1, LED lamp manufacturers to produce their own products, which is also a lot of LED lamp manufacturer's dream, but in the actual situation, a single manufacturer almost no way to meet the needs of the product chain. To meet the LED franchise product line can be divided into three categories: one is that engineering products, outdoor landscape engineering required products; second is the advertising products, or related products instead of neon lights, such as luminous characters, single color display, outdoor screen and other low density display products; third recently began to replace the related products on the market of the lighting up in LED lighting products, LED automobile lamp etc.;
2, understand the market and understand the LED store comprehensive operation, the LED department stores in the building, the high price of a single product, the lack of talent, lack of brand, product positioning is not clear the 5 major difficulties insurmountable, so a lot of people do not optimistic about the LED industry LED stores. From a certain point of view, they do not agree to open LED stores, the main reasons are: first, the chaos of the LED product itself is not enough, the domestic LED lamp manufacturers on the actual LED product is not familiar with a lot, even hearsay, not the actual inspection and product market; second, the upstream supply manufacturers of LED products the (including chip manufacturers) has provided many relevant data are still the laboratory data, the actual service life and to repair; third, LED products cover a wide range, it is difficult to have the manufacturer will all finished products across the board, unable to meet the market needs; Fourth, the LED product costs are too high, there is no way basically true for civil engineering, if only the response needed to open led stores, it is not necessary;
3, the training of professional sales staff is also led led lamp manufacturers need to do things, LED stores must be highly qualified professionals, because now many LED product users don't know how to use the method of LED products, and LED products will not be able to learn about and see, must have professional training, so as to make store staff have comprehensive knowledge. In addition, as with other products, channel is LED franchise operations must pay attention to the problem of Dingju think we can try to go according to product related channel model of market development, introduced the concept of auto 4S shops, complete customer service related products services and ancillary services, this can be considered a professional brand led stores, such as Dingju led stores. In addition, the talent is able to create wealth for the LED lamp manufacturers, we tripod poly photoelectric is also working hard in this regard to join the foundation to play a good led.
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Phone: 13332979793
E-mail: mack@archled.net
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