LED lights to make hamburger price will have a market?

LED is known as the world's rapid development of the sunrise industry. Shenzhen junduoli enterprise LED and some "run away" event, and this year, Shenzhen has more than and 80 LED enterprise bankruptcy or liquidation of the reality, make a favored hot industry seems to have become a "hot potato". In such a market background, Shenzhen the Great Wall development Polytron Technologies Inc (the Great Wall Development) announced plans to invest nearly 5 billion yuan to build a complete LED industry chain. By the end of last year has been aligned with the global chip giant, other related industries are also actively negotiating partners.

An enterprise to build a LED industrial chain, only Philip, GE, OSRAM has such a hand. In China, only the Great Wall development is steadily implemented in accordance with the blueprint. So, in the end the development of the Great Wall based on what kind of industry judged and the advantages of this strategy to assess the lock it yesterday, the reporter interviewed Chen Zhujiang, vice president of the Great Wall development in Shenzhen. The answer, he says, is that if the price of a LED lamp is equivalent to the price of a hamburger, the market demand will be immediately stimulated. The Great Wall development is to control the industrial chain through the key links, to minimize the cost of use, both the performance and price advantages of LED products into the global market.

Market demand began to detonate next year

Reporter (hereinafter referred to as the "record"):LED is regarded as a promising green industry, the current international market capacity of LED products, how much the future development trend of LED industry?

Chen Zhujiang (hereinafter referred to as Chen): the current global LED industry is in the growth phase, is expected in the next few years, its global output will grow significantly. IMSResearch's latest report pointed out that the current global lighting market has 534 billion 900 million yuan, is expected in 2015 will reach 741 billion 100 million yuan. The LED lighting currently occupy 3% of the global lighting market, by 2015, the proportion is expected to increase to 46%. The huge demand for downstream application market has driven the rapid growth of upstream LED epitaxial chip and packaging industry.

Therefore, we expect that in the next few years, the global market demand for LED will erupt, the price of LED products will be more affordable. By 2012, LED output will begin to leap forward growth, into the golden period, by 2013 LED lighting will be universal to every household. Looking at the world, China is still the largest application market.

The future development trend of LED is mainly in two aspects, one is the TV backlight LED high-end applications, and the other is LED lighting. The application of these two aspects will be the biggest driving force for the future development of LED industry.

Downstream enterprises no pricing dilemma

Reporter: what is the most important link in the LED industry chain, the most cutting-edge technology in the world who is mastered?

Chen: LED industry chain can be roughly divided into three parts. First, LED upstream industry, mainly including epitaxy and chip manufacturing; two, LED midstream industry, including a variety of LED device packaging; three, LED downstream industries, including a variety of LED application products industry. Among them, the extension of LED and chip manufacturing is a relatively high level of technology, the United States, Japan and other companies hold a lot of patent technology.

China has now become the world's largest LED packaging, but the chip R & D and manufacturing has been its weak link. At present, LED upstream chip production technology are in the hands of major foreign companies, more than 80% of domestic chips, devices rely on imports.

Reporter: in recent years, many LED projects have been launched, but in the end a lot of companies involved have closed down, how to treat this phenomenon?

Chen: at present, China's LED enterprises are mostly at the end of the LED industry chain, that is engaged in the packaging and application of LED in the middle and lower reaches, the main products are also limited to large billboards or landscape lighting project. These companies due to the lack of core technology, by the upstream product prices, can not control the pricing of the product. The price is one of the most important factors restricting the popularity of LED, only the price to get more market. Once the price of LED products decline, while the middle and upper reaches of the price is still relatively strong, downstream enterprises will face a serious problem of survival.

On the whole, in any industry, tend to mature, will form a certain degree of monopoly by fierce competition, the LED industry is entering the stage of transition from mass to the adjustment stage, so the industry reshuffle is inevitable.

5 billion layout perfect industrial chain

Reporter: in the face of the broad prospects of the LED industry, the Great Wall development how to seize the opportunity to layout the industrial chain?

Chen: the development of the Great Wall is to seize the opportunity to enter the LED industry, because the development of the global LED industry is in a ready to rise, which contains limitless business opportunities.

As the central enterprises of China Electronics and information industry group's core business, the Great Wall development from last year, relying on the comprehensive advantages of China's electronic resources, start LED industrial chain project. The project total investment of nearly 5 billion yuan, to LED to build the whole industry chain, formed by the chip and the application for the whole value chain of industry leading platform, eventually covering the wafer and chip, package, lighting, display etc.. The company's strategic objectives in the field of LED is to become the world's leading LED lighting companies, to build a world-class LED industry base. LED (new energy) in the future will be with the computer and storage, mobile and consumer electronics, medical devices, metering systems, payment terminals, digital home and other services constitute the seven main the Great Wall development