LED lighting why consumers do not buy it?

Foshan LED enterprises will be unified packaging packaging standards, so that consumers understand the performance of LED lamps.

LED lamp with its environmental protection and energy saving characteristics of highly respected, but because of its high price, but in the end consumer market sales deserted.

Through EMC (contract energy management mechanism), LED in the field of outdoor lighting gradually spread. But let the whole industry is embarrassing for the end of the ordinary consumer market no one pay.

Why consumers do not LED cold? Production enterprises and terminal market businesses found that price is not the direct cause of the higher LED, the key is that consumers can not pay the price can buy what is the direct cause of the performance, LED packing problems.

In this Wednesday's "LED packaging standards seminar", United States LED, FSL, nationstar lighting leading to reach a consensus on the Foshan Bureau of quality supervision, will draw on international standards, formulate local enterprise alliance standards, production and sales of Foshan LED enterprise products will be in accordance with the standards for product packaging alliance.

Consumers do not understand LED

Once the price is LED to market the flawed, even the government and enterprise procurement can only solve the funding problem with EMC model. But now, LED prices are gradually touched the threshold of popularity.

It is understood that in recent years, the price of chip to about 20% of the annual rate of decline, the current energy-saving lamps prices have been stable at $6 - $10, while the average price of LED lights has been reduced from $50 - $30 - more than 100 yuan. Industry sources, 2011 - 2012 will be the fastest decline in LED and traditional lighting spreads segment, LED lighting penetration will be a leap in this period of growth.

However, the price of LED is still several times the price difference with the energy-saving lamp, which makes it difficult for the general public is not sensitive to energy acceptance. Last year, the National Lighting Alliance announced LED sales of 120 billion yuan, but we have found in the terminal market survey, the terminal almost did not understand LED. President of the Guangdong Lighting Electrical Appliance Association, told reporters that the health of the government to promote, the media also has a lot of reports, but in the terminal market, the bill for the LED users rarely.

Manufacturers and terminal market businesses even found that even consumers can withstand the price will not buy LED. Foshan Qiandeng marketing department responsible person told reporters, now on the market the same type of LED lighting products, different brands of different parameters, is not complete, consumers can not distinguish. Consumers want to know what the price can be paid for their performance, but can not see from the packaging, we do not know how to explain to consumers. "

Insiders admitted that the current terminal market in addition to know LED energy saving, no other features. At the outset, energy-saving lamps and incandescent lamps with the use of the interface, convenient and quick to replace the incandescent lamp, but LED is completely different products, the use of the terminal there is a great deal of confusion. Quan Jian quan.

Traditional packaging has been unable to meet the needs of LED

The industry has always believed that, whether it is thousands of miles one hundred thousand, tens of millions of lights, or EMC, the government is one of the key drivers, but the removal of EMC mode, LED has not yet found an independent business model independent of the government.

However, from the feedback of the terminal market, LED and even the most basic product logo did not do, let alone business model. Guangdong Zhao letter responsible person admits that at present, they are still in the production of LED lamps and lanterns still follow the traditional lighting packaging, and has found many problems.

For example, the packaging material, because of the LED lamps and traditional lamps in the weight is very different, we found that the packaging materials in the course of the emergence of a lot of damage. The person in charge told reporters that in the packaging logo, they are identified with the parameters of the same type of traditional lamps, but will be more marked QE or enterprise security certification and other information.

Eastroc ware general manager Cai Chuyang believes that there is a big difference in the LED installation and use, high dependency on user product providers, enterprises need to provide installation guidance and services, this is a big difficulty for the popularity of LED.

However, consumers can not get useful information from the packaging, but also has great difference: Cassius lighting responsible person told the reporter packaging information of different brands, at present they are not packing standard, are customized according to customer requirements, "customer to what we mark".

Lack of uniform standards

In fact, the current standard of LED is not very small, on the product performance, parameters and other aspects of the country has been more detailed regulations, but there is no uniform standard in packaging.

Foshan Lighting Association Deputy Secretary General Zhang Hua told reporters that the association prepared before the seminar devoted to the search of the relevant domestic standards, and finally only to find a unified packaging Jiangxi local regulations.

In terms of exports, companies are clear. "The United States and Europe have a clear rules, we just need to make the packaging can be. "The head of Western Europe said.

The purpose of the seminar is to allow consumers to buy LED can clearly understand the performance of the product. Zhang Hua said. It is reported that, LED packaging logo standards seminar, including the United States, according to the Buddha, National Star optoelectronics and other listed companies to the scene.

It is reported that Foshan enterprises will develop standards for packaging LED logo, packaging, labels, instructions on the requirements of the main performance parameters of the LED lamps, so that consumption