LED lighting value chain reconstruction, "three carriages" keep pace

With the development and innovation of the Internet and LED lighting, lighting enterprises are facing the business environment is undergoing great changes, the internal structure, supply chain management mode, marketing mode is undergoing profound changes, gradually formed a new industrial pattern. Impact of the Internet business is not only reflected in the channels and modes, but also affect people's consumption concept in deeply, and in products, services and user experience of the existing business system put forward higher requirements, and even has a commercial value chain fission.

So in the wave of the Internet is becoming more and more today, what changes in our business model, the future business model will highlight what core values? Reporters at the twentieth Guangzhou International Lighting Exhibition visited a number of lighting companies, with a view to explore the lighting industry in the Internet age and changes in the business model.

Form one: O2O channel system is deepening

Speaking of the future channel construction, the majority of companies are quietly layout O2O channel system, the implementation of online and offline synchronization force.

The general manager of Shanghai Hanyuan Lighting Engineering Co. Ltd. Li Quan spoke to reporters: "we are O2O in a strategy of early 2014, we also do a lot of useful attempts, such as the O2O line Home Furnishing dealers to join the model and take the partition; O2O cell line extension, the launch of the O2O installation services etc.. On the one hand, these services can collect feedback from customers and dealers, and in the subsequent upgrade and optimize our services. The next step is to use the operation and storage system has been the establishment of advantage, prepared on 1000 SKU, hundreds of products, about fifty million yuan to reduce the threshold of the regional dealer inventory, and strive in the future more cloth, with a more standardized service to promote the O2O strategy. "

Xu Zhen, general manager of Jiangsu Guanghui lamps market seems to have a profound impact on the younger generation of e-commerce shopping habits, which is an indisputable fact. In this background, the lighting industry is no doubt to be coerced, whether manufacturers, wholesalers or retailers, the wholesale market, retail stores, there are different degrees of change or be changed, I think that the electricity supplier is a trend. "

In fact, as a traditional stores brilliant lighting market have long recognized that electricity is not to be missed in the new market opportunities, "at present, around the brilliant lighting market in Changzhou, Zou area gathered nearly 700 large and small professional electrical stores, mainly in the Taobao platform, a small part of Tmall as a platform. They do not have inventory, do not store, relying on the supply and logistics of the glorious market, to help the market wholesalers to sell products to all parts of the country, greatly increasing the market shipments. Brilliant lighting market is actively building its own e-commerce platform for business services. Xu Zhen told reporters.

Xiamen Pu Pu electronic Limited by Share Ltd Marketing Manager Jiang Yan also said that the electricity supplier is one of the direction of the light Pu electronics. "At present, using a variety of Guangpu electronic sales coexist, in addition to the traditional sales model, is also done in the super sales mode, will try to this year's O2O business model, hoping to force the line, to achieve sustained growth performance of guangpu. "

Online brand Aldo also said that this year will be to promote the O2O plan, start the layout of the line channels. But the details are not convenient to disclose. Obviously, O2O has gradually penetrated into the strategic layout of the enterprise channel.

Form two: intelligent lighting into the intersection of cross-border

With the advent of intelligent furniture and LED changes, as well as the arrival of the era of big data, smart lighting once again become the mainstream of this year's Guangzhou International Lighting Exhibition, intelligent products everywhere. More and more lighting companies focus on the solution effort, in addition to display products, but also committed to the light of the space to bring new enlightenment and intelligent control of light brings fun and convenience.

Intelligent lighting will also be with the computer, networking, cloud computing, mobile Internet and big data technology depth integration, become a smart home, smart city, an integral part of the intelligent society. Whether millet February joint 13 lighting enterprises to jointly promote smart lighting, smart cloud or Alibaba and Shanghai Chongqing branch jointly launched the "infinite light" intelligent lighting accelerated program, is the core of the Internet and intelligent, is exploring new business model, the terminal data content, services, communications, lighting, broke mobile phone and other traditional industry boundaries, to the user experience as the center, to promote the formation of intelligent life mode of the internet.

OPPLE lighting this year is very eye-catching new. Its gesture control system for its full eye, as long as the alignment probe, with a simple gesture, you can operate the light switch, color, brightness. Although this is not new in the television, and not smooth with the use, but in the lighting show caused heated debate.

OPPLE China CEO Ding Ding told reporters predicted that smart lighting will be popular within two or three years. Current barriers to popularity include consumer education, cost, and ease of use. In the view of Ding dragon, intelligent lighting is not far away, like in the office window lights in the glare of the sun automatically dimming the brightness, the wall lamp automatically increase the brightness; home, child bedroom lights at night to sleep slowly dimmed, with morning music gradually brightening. He said that in the second half of this year, the new OPPLE home lighting will be equipped with intelligent features.

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