LED lighting to promote market development as a key growth momentum

Looking back in 2014, there are a lot of enterprises in the LED industry and the closure of the phenomenon, many manufacturers in response to the rapidly changing market, have taken strategic changes or organizational restructuring measures.

The global research agency dramexchange (Trendforce) green energy division research associate Chu Chao said in Asia, especially the rise of China manufacturing plant, promote the rapid changes in the market, driven by the low lighting trend, have a significant impact on the industry and change.

LED lighting to promote the growth of alternative products market mainstream

Chu Chao said in the Asian market, price competition is fierce, to maintain a rapid growth rate very high difficulty, a conservative estimate of the 2014 global LED packaging market size of about $14 billion 600 million, to 2018, the compound annual growth rate of about 3.2%.

Among them, LED lighting applications as the largest, in 2014 revenues of approximately $4 billion 800 million, an annual compound growth rate of 12%, becoming the key growth momentum in the LED market.

At present, the application of LED lighting bulbs, bulbs, lamps and other alternative light source products accounted for the highest, LED package type for response to demand, but also to medium power for mainstream applications. For the original focus of high-power European and American manufacturers, is now actively seeking the trend of Asian manufacturers ODM or OEM, the overall situation in the lighting market has been set, manufacturers have to develop low-cost solutions.

The LED standard scale production of low-cost low-end market attack

With the advent of low-cost lighting, manufacturers continue to introduce cheaper solutions. Stored in the ultra analytical manufacturers to take low-cost reasons, including economies of scale production, fully automated production, as well as the emergence of new business models and other trends, so that the price of LED lighting products continued to decline.

From the LED package components market, high order lighting applications for each type of product design in different package to be optimal effect; low order application is in LED specification development, attract China in mainland and Taiwan and South Korea manufacturers to follow up, have sights on low order market, with 2835 and 3030 specifications manufacturers favor.

Taiwan Japan and South Korea LED plant focused on 3030, with EMC stent as the main application; the Chinese mainland LED for the main specifications of the manufacturers, by LED component standardization and scale production cost down, the price is quite high. With Chinese, 2835 competition, Taiwan factory will be 3030 from the original 1W specifications of other 0.5W specifications, the number 3030 market to improve.

Automated production to reduce assembly costs 50% new business model impact on the market

Another market trend for the introduction of fully automated production line. Since the second half of, some mainland Chinese manufacturers began to import assembly automation production line, can make the assembly costs decreased by 50%. However, each LED bulb bulb or lamp specifications, solutions are different and can not be standardized, coupled with the introduction of automated production line requires a huge amount of money, which makes it difficult to quickly automate the implementation of. Lighting Industry Hengda, large number of large shipments, the cost is also reduced.

Chinese manufacturers in response to the era of cheap, and actively promote a number of new business models, such as through e-commerce channels, can solve the problem of high price of LED lighting products. In addition, such as through the Chinese mainland suppliers of components in series, a group of LED lighting alliance business model, in accordance with the specifications to measure the price, will cause some damage to the market.

The pressure of the rise of Chinese mainland manufacturers, the LED industry is facing a severe test. Next to the advantage of the competition in the Red Sea to cut prices, or to find blue ocean investment niche or emerging markets, must be carefully considered and layout.

LED lighting energy saving and market potential analysis

In August 2014, DOE released the latest issue of the "report" forecasts the energy saving potential of solid-state lighting in general lighting applications, the report predicts that by 2030 the United States LED lighting applications, saving potential and market penetration.

The report notes that in 2013, the United States accounted for about 17% of the total electricity consumption of electricity, the use of LED lighting products will greatly reduce the consumption of lighting electricity.

The report estimates that in 2020, LED lighting products in the general lighting market penetration (based on lumen hours) from 3% in 2013, rose to 48%, lighting energy consumption will be reduced by 15%;

In 2030, LED lighting will dominate the lighting market, the overall market penetration rate of 84%, lighting energy consumption will be reduced to 40%, the current price conversion is equivalent to saving $26 billion, enough to supply 24 million households.

The rapid growth of LED lighting thanks to the competitiveness of LED costs and the promulgation of new energy efficiency standards.

DOE's report from the perspective of energy saving again to show people the infinite market space of LED lighting, and its forecast also coincides with the domestic industry institutions.

Release of the domestic industry agency report shows that in 2013, Chinese lighting electricity accounted for about 13.6% of the electricity consumption of the whole society, the market penetration of LED lighting products (based on sales) of 8.9%, is expected to 2015, China's LED lighting market penetration rate will exceed 30%, the annual saving of about 100 billion degrees;

In 2020, LED lighting market penetration rate will exceed 70%, the annual saving of about 340 billion degrees.

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