LED lighting to large-scale high-end stores

Due to the real estate industry by the national macro-control policies, the real estate market has been affected, in some areas, and then affect the real estate downstream industries - lighting industry. However, a large number of urban construction or to continue, the transformation of the old city, Metro construction, etc., in general, the lighting industry will continue to develop.

In fact, in Jiezhuang market, lighting has been known as one of the ten major domestic wealth industry, there is a popular word in private: "40 yuan gold lighting, can sell 120 yuan! 300 yuan to sell 400 yuan to sell your friendship, you tell the market...... Do you think this is a bit too strange to see here?!

But in today's market, 2012 for the entire Home Furnishing industry is relatively cold, because of various kinds of control are reflected in the 2011 2012, so the reaction is more obvious, whether it is furniture stores or lighting stores this year's sales are not very optimistic, but for us to Home Furnishing market and lighting market as well as the development of the industry reshuffle time. From the lighting market point of view, for the big, the strength of the impact of the enterprise is not great, but think it is a good thing, can promote the industry reshuffle, the survival of the fittest, the fittest. So we are very optimistic about the future market expectations.

Lighting industry marketing model development more than 20 years ago, do people with the most primitive marketing method, will make a lamp industry. Over the past 20 years, the lighting industry bigger and bigger, more and more sophisticated marketing tools, the wider the sales network, the deeper the channel built. However, today, the product homogeneity serious and regional differences fade in the background, the lighting industry is in transition and shuffle waves, how to grasp the opportunity to become an important prerequisite for the development of lighting.

According to the reporter visited the market that some lamps wholesaler from China Merchants, the initial positioning has been unswervingly take the high-end route, creating a national lighting enterprises tried to create a store layout, lighting division operation mode, each floor operation is not the same category, such as a layer of modern etc; two business layer crystal lamp; three European lamp; the four is to do a luxury goods lamp, Beijing is currently no one lighting stores by a whole region to do the top domestic and foreign top imported luxury brands.

With the rapid economic development, China's lighting market prospects are good, home lighting industry will really turn from the light source to the era of lighting. With the rapid development of LED lighting industry, many lighting companies have entered the field of LED lighting. High tech, big investment, and LED lighting market after the trend of the times, if the blind investment in LED lighting market, the consequences will be very serious. Although the lighting industry after years of development, has formed a professional, systematic logistics system and modern e-commerce platform. For most lighting companies, to create lighting brand, expand the market scale, the lighting industry has become the inevitable form of rapid development.