LED lighting sales slump brand dealers also worry ""

Hangzhou lighting market is divided into old and new construction area of more than 30 thousand square meters, the berth more than and 300, berth, row upon row of small, large store to big brands such as PHILPS, OPPLE and home improvement products, NVC retail, small shops in engineering. Hangzhou brand stores, such as "NVC", "three", "Huayi" is also involved in the wholesale business, but the real sense of Hangzhou, mainly to the wholesale business number is not much.

I visited the Hangzhou lighting market, visited Seattle lighting boss Yang Xia. When I asked about the recent business situation, Yang Xia seemed a little disappointed. According to her introduction, the recent business is very bleak, very small traffic. However, in accordance with previous practice, the summer belongs to the off-season, over the summer, the situation will generally change. According to Yang Xia said that although the current market downturn, but the government still let her push for Hangzhou lighting market confidence. Hangzhou lighting market planning around the Metro Line 3, line 5, traffic location advantages will bring a lot of people, these are predictable.

For the network of sales channels, Yang Xia also said that online sales have difficulty, as follows: 1, a lamp lamp high freight costs may be two hundred or three hundred to 2, the net freight; guests over, a complex, not satisfied with the required return, one has no profits even lose money; 3, network sales return of goods sometimes beyond recognition, by the guests or dismantling and assembly logistics damaged etc.. Therefore, in the current Internet O2O mode prevails, many businesses are still reluctant to join the ranks.

Many dealers reflect business downturn

Through the visit also found that although the majority of dealers are sluggish business, but in the Hangzhou area, there are several dealers are busy. They are not busy selling, not busy light distribution, but busy decoration. Many bosses told us: "because of the internal product and messy old market do not pay attention to quality, leading to their products selling is not very good, so I want to renovate, the product re assortment, this will highlight the key store sales and product features. There are some dealers, the shop is completely based on the decoration of the original style of the store is not satisfied. It is reported that these dealers believe that last year's business downturn is because of their own store decoration style is not comparable to other stores, the lack of high-end atmosphere, which led to the consumer did not come to the store to buy lights.

North of the city lighting market: positioning in high-end, fashionable and popular fashion

Hangzhou, north of the city lighting lamps close to the city of Hangzhou new area, the business area of 5000 square meters, operating the business of 52, the market positioning to retail based, supplemented by engineering. North of the City Lamps City is based on the old Hangzhou lighting market development of a new modern Lamps City, while no area of Hangzhou lighting market, lighting design but here are relatively new, most of the latest fashion products. Here the product is mainly based on high school type, so the price is not cheap.

As the North catch up from behind the lighting market, pay more attention to the overall decoration. According to top art lighting boss Pu Minghao introduced this year, the market potential of high-end emerging lamps is very large, because young people are now more inclined to the consumption of new products. Therefore, the top art lighting will also be an opportunity to transition from me to meet the needs of consumers. Pu Minghao told us: "in the face of changing market environment, many of the latest trend of the market, actively take the initiative to understand the customer consumer psychology, for consumers to sell to consumers, put yourself in service to every consumer is top art lighting purpose. "

Hangzhou Yongyi lighting is one of the few dealers not only do the traditional lamps and sell LED lamps, the boss Shi Fenghua said that at present, LED development is very rapid, large lighting market has occupied half of the country. Few people now use the traditional lamps, which led to the market has a lot of old style lamps backlog. Coupled with the store rent prices are rising every year, there is a feeling of weakness. Turning to e-commerce, Shi Fenghua believes that the light is easy to break in transit, so he has not yet opened the idea shop.

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